Najib Ghaddar is one of those who have revolutionized the advertising landscape in Côte D'ivoire. Founder and Chief Creative Officer of L'Agence X, he has been bringing a new dynamic to creativity in Côte d'Ivoire and beyond for over fifteen years.

From the start, he made a lasting impact with the iconic #Tuveuxmonnuméro ad for Class perfumes, which became a cult hit in West Africa. Since then, he has been behind numerous successful campaigns, proving that the only limit to innovation is the one you set for yourself.

Bold, resilient, and always striving for excellence, he has established himself as one of the most influential creatives of his generation.