With a background in data, media and consulting, Peter has worked on translating complexity into clarity through helping brands and organisations make smarter, more meaningful decisions about how they show up in the world.

At WPPMedia, he led strategic data projects that redefined how audiences are understood and engaged, turning data into a creative and commercial advantage for clients such as Bill & Melinda Gates Foundation (BMGF), Coca Cola, Safaricom, Unilever and Elton John AIDS Foundation (EJAF). He is now working on advising a civic-tech organisation on how they scan scale their infrastructure with a particular focus on how data storytelling can bridge the gap between systems, institutions, and the people they serve.

Peter obtained his Bachelor of Science (Actuarial Science) degree from Jomo Kenyatta University of Agriculture & Technology (JKUAT). He also has certifications in leadership, digital transformation and project management.