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Alistair King, 2021 Pitcher Awards Heritage Jury President

Safo Mallet

Chief Operating Officer, Optimal OMD, Accra, Ghana

Care Jury Member

About

Safo

Safo Mallet is a dynamic media and business strategist with a proven track record of driving growth, innovation, and operational excellence across the communications and marketing landscape over the past 16yrs. With deep expertise in media planning, digital transformation, and strategic partnerships, he has consistently delivered high-impact solutions that connect brands to audiences in meaningful and measurable ways.

Known for my forward-thinking mindset and collaborative leadership style, Safo is passionate about developing talent, building resilient organizations, and pushing the boundaries of what modern media can achieve. His contributions continue to influence the industry, positioning him as a respected voice and a catalyst for progress.

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