Samuel Sokale does strategy by day. At night, he tries to make sense of cultural nuances influencing collective and individual human attitudes and behaviors.

He enjoys questioning vagueness to clarity, distilling complex to simple, making other people smarter, and connecting dots between the obvious, hidden, close, distant, elevated and lowered.

His informed thoughts and recommendations has wholly and/or partly influenced businesses situations favorably across 3 continents for almost a decade.

Sam is an alumnus of Southwestern University, Nigeria and Cannes Lions school.

He’s got academic degrees and certifications in Mass Communication, Cultural Anthropology, Sociology, Cognitive Psychology, Philosophy of mind, Marketing, Behavioral Economics and Philosophy of Artificial Intelligence.