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Alistair King, 2021 Pitcher Awards Heritage Jury President

Yusuf Adejumo

Creative Director, TBWA\Concept, Lagos, Nigeria.

Entertainment Jury Member

About

Yusuf

Yusuf is a Creative Director with a knack for turning ideas into visually striking campaigns. A master of art direction, motion graphics, digital painting, and brand storytelling, he’s worked across top agencies like TBWA\Concept, Old Lagos, STB McCann, and The Firehouse Nigeria.

With experience spanning major brands—Coca-Cola, MTN, Airtel, Globacom, Guinness, McVities, and more—his work blends strategy with creativity, always leaving a lasting impression.

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