Ayodeji Razaq is the Group CEO of RED for Africa, a pan-African creative communications and development company delivering culture-led, results-driven solutions for brands, governments, and institutions. He brings extensive expertise in brand strategy, integrated communications, media, and youth engagement, with a strong track record of leading high-impact, multi-market campaigns across Africa. He is also the Co-founder and COO of The People Company, where he focuses on organizational strategy, leadership development, and building high-performing teams. Ayodeji’s work is anchored in aligning purpose with performance, enabling African brands and institutions to drive relevance, sustainability, and measurable growth.