Babatunde is an insight-driven strategist with over 9 years of experience helping brands make smarter business and creative decisions. He holds a degree in Sociology from the University of Ilorin and has led research, insight and innovation functions across top agencies.

His experience in market research and brand strategy has helped him shape key brand narratives and solutions across FMCG, telecom, finance, technology, and spirits industries, leading insight and innovation for brands and clients like BAT, Hydrogen, PZ Cussons, Pernod Ricard, Unilever, Nigerian Breweries, Kellogg’s, Airtel, Google, Leadway, and Moët Hennessy.

He currently heads Insight and Innovation at The Hook Creative Agency, driving data-led strategies that shape creative direction and business growth. His work focuses on turning consumer insight into actionable strategies that deliver measurable results.