AI was used to generate the pads and the images of the male and female hands
The concept brings together a male gamer and a female gamer sharing or using a single game controller. The gamepad symbolizes both Xbox and PlayStation controllers, highlighting compatibility, unity, and the shared gaming experience across platforms.
To ensure the print ad resonated from an inclusivity standpoint, we conducted a survey among people in Ghana. The survey provided valuable insights that guided our approach to gender representation, cultural relevance, and inclusive design in the campaign. We discovered that of our 18 respondents, only two were female and they were amateur gamers. Which shows that women aren't properly represented in the gaming industry.