AI was used to generate the Images used for the design. The platforms used were Freepik AI and Firefly. The AI engine used was Nano Banana Pro 2.
Each element and background on the chessboard was generated from scratch, including the pieces and the hand that placed the final gaming character on the chessboard. The thinking(idea) and concept development were done by i and my teammate.
Insight: Esports is at its strongest when everyone gets to play. Greater inclusion does not just
grow participation; it expands the possibilities for success.
Idea: All In. All Win.
Rationale: In Esports, inclusion is a competitive advantage. When both men and women are
part of the game, everyone wins...not just through trophies or prize money, but through greater
access, representation, collaboration, and new opportunities across the ecosystem. And that's
what the association stands for.
Visual Direction: To bring the idea to life, we use the chessboard as a symbolic platform to
showcase a diverse mix of Esports gaming characters representing both genders and the wider
gaming ecosystem. To further emphasise inclusion, a female hand is introduced placing the final
piece on the board (i.e. a female gaming character), symbolising women not just as participants in
the game, but as essential players in shaping its outcome.