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Alistair King, 2021 Pitcher Awards Heritage Jury President

Jonah Otieno

Chief Executive Officer, 5ive Ltd, Nairobi, Kenya

Future Creative Leaders Academy - Juror


Jonah Otieno

Jonah is the founder of 5ive Limited and an award winning creative director with an immense and diverse field of clients to his repertoire and has built on this to hone his skills in advertising, constantly re-inventing himself through distinctly creative work.
This was proven when he was nominated as one of Kenya’s top 40 under 40 men in December 2017 by the Business Daily Newspaper and Nation Media Group.
The year before that in June, he spoke as the first ever African panelist at the indie summit, which was the first independent ad agency owners summit, held in London and was the only African participant at the event. He was also invited to speak on behalf of East African Independent ad agencies at the Dubai Lynx advertising festival for their first ever 'Focus on Africa' session in March of the same year.

In addition to this, he has judged several international advertising festivals including the New York Festival international advertising awards where he judged the digital awards in May 2016 and was the only foreign juror at the Lagos Advertising and Ideas Festival held in Lagos, Nigeria in October 2012
Awards won include the MSK award for best CSR campaign for the drink and drive campaign for EABL, The silver award for the same campaign at the Cristal awards in Morocco. He also led his previous agency ZK Advertising Tanzania to their first ever International Creative Awards, winning Silver and Bronze at the TBWA AFRICANNES awards in Johannesburg, South Africa in August 2010.
His repute isn’t limited to the region either, being the first and sole African participant at the first Microsoft THRIVE, a programme for multicultural diversity in Advertising hosted by Microsoft Advertising USA in Cannes. He was also the first African Creative director ever profiled on and the first black person to have graduated from the Cannes Creative Leaders Programme in Berlin Germany and Cannes in France in their first cohort.

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