Olalekan “Lexain” Akinyele is a creative multidisciplinary designer with over 10 years’ experience specialized in advertising, branding, merchandising, footwear design with a keen interest in product/service design, and product management. He is currently the Deputy Creative Director of Dentsu McGarryBowen, Lagos.. Lexain started his advertising career in 2011 as an art director with Noah’s Ark Communications, he later worked at Etu Odi as a Group Head, and then Fuel Communications and Dare Africa as an Associate Creative Director respectively. He has worked on several brands like Indomie Noodles, Candel, Paga, LG, Coast milk, Barcadi Breezer, Sahara Group, Tradestable. Skye Bank, Rolls Royce, Bang & Olufsen, Legend, The House of Chi (Makers of Chivita), Dunlop, FRSC, Gionee phones, Midea, Sukam, Havells, Squadron, Jago milk, UBA, ntel, Lucozade, Ribena, Orijin, Smirnoff, Gordons, a few other brands. His works have won several Lagos Advertising and Ideas Festival (LAIF) awards and widely published in international publications like Luerzer’s Archive. He was one of the first Nigerians to receive a Behance Portfolio Review medal. He is also the first Nigerian to be certified with a Level 1 Octalysis certificate. He is a certified management consultant, a fellow of the Institute of Management Consultant, an associate member of APCON (Registered Practitioner in Advertising), an alumnus of Fate Foundation, and Founder Institute Lagos. He is an IBX (Integrated Brand Experience) and Break Away Designers facilitator at Orange Academy, a mentor at Founder Institute teaching startup founders about Brand Design/Design Thinking, and the founder and lead facilitator of “Think Like A Designer” (A platform of more than 300 members where young designers and entrepreneurs are taught the application of design) Lexain is a graduate of Geophysics from Olabisi Onabanjo University where he was also the Secretary-General of the Society of Exploration Geophysicists (Olabisi Onabanjo University Chapter). He is a student of history, an observer of human behaviour, an apostle of Human-Centered Design, and a facilitator of Design Thinking. He loves traveling, reading, capacity building, tech, and sports. He is married with two beautiful children.