Ofureh A. Odigue is an ambitious communications expert inspired by human behaviour analysis, helping businesses and individuals find their “aha” moment through culturally relevant insights. An alumnus of the prestigious Chartered Institute of Marketing UK and the University of Benin, Ofureh aka “The Queen of Empathy” is a Design Thinker and a Brand Strategist with a desire for solving human problems. She believes that in order to solve brand problems, the “people not consumers” must first be understood. With over 9 years of experience in creating brand strategies that influence the performance of sales and overall reputation, Ofureh has proven to be a multi-faceted brand communications specialist with a clear-cut passion for proffering solutions in the area of Brand Architecture, Business Strategy, Process Re-engineering, Business Development and New Product development especially for FMCGs, Financial institutions and SMEs. She has worked on successful brands such as Amstel Malta, Leadway Assurance, Chivita portfolio, Nasco homecare products, First@arts by FirstBank, Property Mart, Hero lager beer, Nexus home appliances, Nestle and Indomie. Email:ofureh@webcoupers.com Phone number: 08122665007