Head Campaign Operations, ROI Digital, Lagos
Young Professionals Academy - Digital Juror
Toni Akintayo is an accomplished Digital Marketing professional with an MBA from the University of Essex as well as a degree in Philosophy from the University of Lagos and a PGD in Journalism from the Nigerian Institute of Journalism. Toni is an Associate member of the Advertising Practioners Council of Nigeria (APCON) and is among the first set of female digital pioneers in Nigeria. She boast of over 10 years digital marketing experience and is currently the General Manager of ROI Digital Ltd, Nigeria’s foremost media sales agency.
Toni has her strengths in Media Sales, Brand Strategy & Management, Project Management, Media Planning & Buying and Product Development. Over the years, she has provided digital marketing services to brands across different industry verticals such as FMCGs, Finance, Travels, Real Estate, and Telecoms. Also, she has worked with and built relationships with all the top advertising agencies in the industry by virtue of working with them on different digital marketing projects.
In 2010, Toni was amongst the first female Nigerians to become google certified. Between 2010 and 2014, her expertise was brought to the fore in managing the digital marketing partnerships between RIO Digital and partners such as Facebook, LinkedIn and the BBC. Toni was amongst the brains that brought about the RichMedia Ad format in Nigeria and has delivered this for numerous clients in the digital and advertising industry.
Professionally, Toni is very passionate about delivering results for her clients by developing innovative digital solutions. She is also passionate about developing young digital enthusiasts and has done this over the ten years of her career.