Creating a Better Africa

Today's consumers are not just interested in your products and services, they also want you to share their cares and passion. 

Recent events in the world like outbreaks of disease, migration, and impacts of climate change have clearly demonstrated that no region is immune from the problems of others. Although we must continue to hold governments accountable for developmental issues, we must accept that we have a collective responsibility towards sustainable development.

Many organisations already engage in one form of CSR or the other. However, beyond this, Creating a Better Africa is a call to purpose.  Purpose is  when the connection to society and development is at the heart of the business and brand strategy.   It will show up in the way brands delight their customers, how the internal team members are valued, ethical participation in society, when companies engage in fair practices and positively affect all stakeholders. 

Who should attend?

This year the programmes hosted on the Creating a Better Africa platform will be open to all registered delegates at the Pitcher Festival of Creativity. However, opportunities will be created in the Creating a Better Africa area of the festival for selected charities working in Africa to showcase what to do. 

Programme Details

  • Seminars hosted on the Creating a Better Africa platform will hold as part of the Pitcher Festival of Creativity on Friday, 27 March 2020. 

  • The exhibition area for Creating a Better Africa will be open through out the duration of the Festival from 26 - 28 March 2020.