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Creativity as Driver for Economic Growth in Africa

Fri, May 19

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Virtual Event

What should players in the creative industries be doing? How can governments across the region create an enabling environment? How can brands, financial institutions, regional bodies and other organizations support the African creative industries?

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Creativity as Driver for Economic Growth in Africa
Creativity as Driver for Economic Growth in Africa

Time & Location

May 19, 2023, 10:00 AM – 11:00 AM

Virtual Event

About the event

In this panel session, we will explore a number of themes including Creativity as Driver for Economic Growth in Africa. Africa currently has the largest trading bloc in the world in terms of number of participating countries thanks to the African Continental Free Trade Area (AfCFTA) agreement. The opportunities are massive for economic growth, attracting foreign investment, accelerating intra-African trade and reducing poverty. However, the creative industries have a pivotal role.

SPEAKERS

Emeka Obia - Head, Strategy & Planning, Insight Refefini

Everest Nwagwu - Chief Marketing Officer, Zabira Technologies

Ima Peter - Business Unit Director | Head of Corporate, Razor PR, Johannesburg

Kekechi Nwosu - Managing Director/CEO, TBWA\Concept

Tolulope Medebem - COO / Lead Consultant, Aster Integrated Marketing Limited

Charles O’Tudor - Group principal consultant, ADSTRAT BMC limited

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