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ROGER HATCHUEL STUDENT ACADEMY 2022

Competition Brief

About FCLA | Submission Portal | Past Winners

ABOUT THE ROGER HATCHUEL STUDENTS ACADEMY

The Roger Hatchuel Student Academy is a 6 day global learning experience at Cannes Lions International Festival of
Creativity designed for students approaching graduation. Since 2003, the Academy has been inspiring the next generation of creative leaders by giving them the tools, knowledge and connections they need to explore different creative avenues and launch their careers in the advertising and creative communications industry.


THE BRIEF

1. Create a 2-minute video showing who you are, how you are creative and why you deserve a space on the Cannes         Lions Roger Hatchuel Student Academy.  
 
2.  Visit the submission page here, complete the form with your personal
     details and upload your CV saved as PDF and your video saved as MP4. 
 
3. The submission password will be sent to you by email

 

4. Deadline for submission is 11:59pm GMT +1 on 6 March 2022
 
5. If you need further assistance or clarification, you can send an email to programmes@chinionline.com. 

WHO WE'RE LOOKING FOR

• 18 - 23 years old nearing graduation
• Interested in perusing advertising and creative communications
• Personality : Evidence of being a creative thinker, curiosity, a leader, entrepreneurial nature,
   storyteller, culturally in tune with society, the industry and current affairs
• Community impact / solving problems in the community, schools or families
Diversity : The Cannes Lions School aspires to be a talent incubator of creative potential that is
   fully represented. We strive to create a learning environment that is not just diverse by country,
   but also diverse in thought, gender, experience, culture, and socioeconomic status.
Fluent English speaker: Able to confidently contribute to class discussions in English
• permission to attend full course from Sunday 19 - Friday 24 June, 2022

JUDGING CRITERIA
Students will be judged on the following 4 criteria:
1. Creativity (25%)
2. Suitability for course (level of English, personality, understanding of RH values) (25%)
3. Video (presentation, editing, flow) (25%)
4. Story / storytelling (25%)

CUSTOMISED PROGRAMME

The Academy program is led and curated by industry experts. The sessions and topics students will explore
are designed to help them launch their career and get a head start in the industry.

HANDS-ON LEARNING

The program includes workshops and interactive
activities designed to bring
learning to life and leave students with practical takeaways.