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Bada Akintunde-Johnson

Country Manager, Viacom CBS Networks, Africa

Entertainment Jury Member



Bada Akintunde-Johnson is the Country Manager for ViacomCBS Networks Africa where he oversees entertainment brands such as MTVBase, Nickelodeon, BET and Comedy Central in Nigeria. 

For close to two decades now, he has worked in the Marketing communications and Media spaces. Before his current role, he worked in advertising as Creative Director Globacom at SO&U creating impactful and award-winning campaigns for the telecommunications company. His career also features roles at Tbwa Concepts, Centrespread FCB and SO&U. 

He was also the Creative Manager at Hitv, Nigeria's biggest indigenous pay-tv platform for some time where he led the in-house post production and creative agency teams. 

He started his career as a presenter and producer with Galaxy television Lagos and continues to be a popular and respected Sports media personality working extensively as a soccer pundit regularly featured on the live broadcasts of football competitions such as the UEFA Champions league, The English Premier league, La liga, the Bundesliga, the FIFA World Cup and some of the most watched Sports shows across major television and radio stations in Nigeria. 

Bada co-owns a talent management company and a record label Peaceville Entertainment which manages superstar musicians and producers such as Vector tha Viper, Dija, Nosa, Babyfresh, Egar Boi, Ozedikus, London, Cleo Thelma and Protek. 

He is very passionate about leadership, family, Africa, music and football. He hopes to play his part in changing the mindsets that have held our continent back for centuries. He is a graduate of Communication and Language Arts from the University of Ibadan, holds a post graduate diploma in Marketing Communications from the Chartered Institute of Marketing London and is currently studying for an MBA at the Berlin School of Creative Leadership in Germany. 

When he isn’t working, he likes to sing, listen to and make music, research black history, watch documentaries, play video games (P.E.S on PlayStation) and mentor young people.

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