Freshly graduated from HEC Business School, Karim co-founded Lotus Conseil at the age of 22. The strat-up experienced rapid development becoming 10 years later the top independent Ad agency in the country, renowned for its expertise and creativity.

This was the proper momentum chosen by the founders to start a new chapter by joining forces with a large global network. In 2010, Lotus Conseil was appointed as the Partner Agency of the Publicis Groupe in Algeria.

Karim is a regular lecturer in business schools and universities. He loves sharing his passion for communications and his vision of advertising putting people at the center of the brand's purpose.

Many people whom he has inspired, lead the new generation of Algerian marketers and creatives, talented and open to the world.

Karim has made for his agency an inclusive framework that promotes diversity. Through the Art @ Work initiative launched in 2014, he built bridges between Ads and Art, transforming periodically the agency into an artistic residency and exhibition Gallery.