Executive Creative Director, Caractère, Dakar, Senegal
Heritage Jury Member
Passionate about Art (Graduated from the Ecole Nationale des Arts Appliqués de Paris and the Ecole Nationale Supérieure des Arts et Techniques du Théâtre) Muriel Kla began her career in Paris as a Designer Scenographer for cinema, theater and television. In 2001, after training at the Ecole des Gobelins, she joined EuroRSCG as Artistic Director in charge of the cosmetic brands Biotherm and Vichy.
Her African experience began in 2003 at Mccann West Africa in Ivory Coast and then in Senegal where she spent 5 years as Artistic Director (Peugeot, Orange, Nestlé, Western Union, Unilever, Coca-Cola...).
She joined Caractère in 2009 as Creative Director. An encounter that gives her the opportunity to contribute to the development of the agency by winning the Orange budget and setting its new status as the first integrated West African agency. As an Independent and African Agency (Rewarded 6 times at the African Cristal Festival for the brands Orange and Total), Caractère is today the leader in Senegal.