Ranti, who was born in Buea, Cameroon has always had a passion for creative arts. In primary school, he got into trouble drawing caricatures of his teachers and posting the drawings on the school notice boards.

An avid illustrator and painter, Ranti has a BA in Fine Arts from Obafemi Awolowo University, Ile-Ife in Nigeria. He’s also amassed over 19 years of experience in art direction, design, copywriting, creative strategy, concept development, experiential marketing, and digital marketing. His career started with MC&A Saatchi and he’s worked in top agencies across the country – Insight Publicis, FKG2, SO&U Saatchi & Saatchi and developed pan-African and local campaigns, winning quite a few awards along the way.

As Creative Director of TBWA\Concept, Nigeria he’s worked on award-winning campaigns for Indomie Noodles, Guinness, StanbicIBTC Bank, StanbicIBTC Pensions, ARM pensions, Ford foundation, and MTN to mention a few. He also created Bkna Rkna, a 2-day eclectic entertainment festival that recreates a full-scale escape from reality through magical characters, music and drama performances, and in-depth storytelling all themed around African Mythology.

Across his career, he’s worked on notable brands such as GTBank, Glo, Amstel Malta, Heineken, Nestle, Promasidor, and Dangote.

When he is not working, he’s serving as a juror in a creative award festival, mentoring young creative minds, bungee jumping of some 100ft platform in Soweto or fishing in Ikoyi, Lagos. He’s married to a beautiful Nigerian Princess and together they have 3 boys.