Vino is a born creative with a passion for all forms of art. He started his own full-fledged Advertising agency 38 years ago. The agency is affiliated to FCB worldwide where its head office in Chicago. He is the CEO and Executive Creative director of FCBCREAD agency, overseeing various disciplines including Consumer insights & Human behaviour, Strategic thinking, Advertising, Design, Digital, Branding & Innovation.

He believes that “if advertising can influence people to change brands then advertising can also positively change social behaviour”.

He is involved in various Marketing Communications forums locally and internationally, giving talks, workshops and seminars. He has been member of jury for various Design and Advertising Awards both locally and regionally. He is a founder member of the ACA (Association of Communication Agencies of Mauritius) and served as President for three mandates.