SUPPORT MATERIAL: http://electionpadi.com/ Category: Innovation | Good- For Non-Profit Award Level: SHORTLIST Brand: ONEWILDCARD | Entrant Company: ONEWILDCARD, Lagos, Nigeria Background
2019, election year in Nigeria, the seventh most populous country in the world. With the third-largest youth population in the world, after India and China (Median age in Nigeria is 17.9 years.) it was critical to get young Nigerian interested in the coming election; an activity that affects their lives, their future.
Creative Idea
AGENT E: A voter education chatbot designed for young Nigerians to get involved in the country’s electoral process.
Strategy
Nigerian youths spend a lot of time online; chatting, debating about issues or perhaps, “sliding into DMs.

Our idea was to meet them (online) where they love to be and engage them privately with a bit of emotion and humour.

We launched the platform online with an invite by Agent-E, sent out to selected personalities with good following across various social media platforms. Their engagements with Agent-E led to more young Nigerians visiting the platform, chatting with election padi and learning more about the 2019 elections while having fun.
Execution
10 months before the 2019 elections, we built a chatbot that provides information and answers questions around the Nigerian electoral process, how to contest, available offices, electoral commissions’ rules and guidelines, voters' registration, election timetables and many more.

We created profiles for Agent E across various social media platforms where daily nuggets on elections and voting processes were shared.
Results
Average time spent on site: 5.7mins
> 48,000 reach across platforms.
More young Nigerians went out to collect their Permanent Voter's Card (PVC)
Funny and smart contributions to electoral discussions.