Category: Innovation | Social Media Award Level: SHORTLIST Brand: Airtel Nigeria | Entrant Company: Noah's Ark Communications, Lagos,...
{"nodes":[{"type":"PARAGRAPH","id":"foo","nodes":[],"paragraphData":{"textStyle":{"textAlignment":"AUTO"},"indentation":0}},{"type":"VIDEO","id":"dhfer","nodes":[],"videoData":{"containerData":{"width":{"size":"CONTENT"},"alignment":"CENTER","textWrap":true},"video":{"src":{"url":"https://youtu.be/miBlaFSC5wA"}},"thumbnail":{"src":{"url":"https://i.ytimg.com/vi/miBlaFSC5wA/maxresdefault.jpg"},"width":1280,"height":720},"title":"SmartTALK Suspect"}},{"type":"PARAGRAPH","id":"eloa3","nodes":[{"type":"TEXT","id":"","nodes":[],"textData":{"text":"Category:","decorations":[{"type":"BOLD","fontWeightValue":700}]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":" Innovation | Social Media ","decorations":[]}}],"paragraphData":{"textStyle":{"textAlignment":"AUTO"},"indentation":0}},{"type":"PARAGRAPH","id":"c2mdp","nodes":[],"paragraphData":{"textStyle":{"textAlignment":"AUTO"},"indentation":0}},{"type":"PARAGRAPH","id":"flv2t","nodes":[{"type":"TEXT","id":"","nodes":[],"textData":{"text":"Award Level:","decorations":[{"type":"BOLD","fontWeightValue":700}]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":" SHORTLIST","decorations":[]}}],"paragraphData":{"textStyle":{"textAlignment":"AUTO"},"indentation":0}},{"type":"PARAGRAPH","id":"96phh","nodes":[],"paragraphData":{"textStyle":{"textAlignment":"AUTO"},"indentation":0}},{"type":"PARAGRAPH","id":"9vrrj","nodes":[{"type":"TEXT","id":"","nodes":[],"textData":{"text":"Brand:","decorations":[{"type":"BOLD","fontWeightValue":700}]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":" Airtel Nigeria ","decorations":[]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":"| Entrant Company: ","decorations":[{"type":"BOLD","fontWeightValue":700}]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":"Noah's Ark Communications, Lagos, Nigeria","decorations":[{"type":"COLOR","colorData":{"background":"#ffffff","foreground":"#444444"}}]}}],"paragraphData":{"textStyle":{"textAlignment":"AUTO"},"indentation":0}},{"type":"HTML","id":"b9eh3","nodes":[],"htmlData":{"containerData":{"width":{"custom":"740"},"alignment":"CENTER","height":{"custom":"557"},"textWrap":true},"html":"<div class=\"c-title c-repeating-section-title\" style='margin: 0px; padding: 0px 8px; border: 0px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-weight: 400; font-stretch: inherit; font-size: 13px; line-height: inherit; font-family: \"Open Sans Condensed\" !important; vertical-align: baseline; box-sizing: border-box; color: rgb(102, 102, 102); clear: both; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration-style: initial; text-decoration-color: initial;'>\n <h4 style=\"margin: 5px 0px; padding: 5px 0px 6px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: bold; font-stretch: inherit; font-size: 16.9px; line-height: inherit; font-family: inherit; vertical-align: baseline; box-sizing: border-box; clear: both;\">Acknowledgement</h4>\n</div>\n<div class=\"c-table c-table-section c-readonly c-responsive\" style=\"margin: 4px 8px 0px 7px; padding: 0px; border: 0px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-weight: 400; font-stretch: inherit; font-size: 13px; line-height: inherit; font-family: sans-serif; vertical-align: baseline; box-sizing: border-box; table-layout: fixed; border-collapse: separate; overflow: visible; display: table !important; width: calc(100% - 15px); color: rgb(68, 68, 68); letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration-style: initial; text-decoration-color: initial;\">\n <div class=\"c-table-header\" style=\"margin: 0px; padding: 0px; border-width: 0px 0px 1px; border-top-style: initial; border-right-style: initial; border-bottom-style: solid; border-left-style: initial; border-top-color: initial; border-right-color: initial; border-bottom-color: rgb(239, 239, 239); border-left-color: initial; border-image: initial; font-style: inherit; font-variant: inherit; font-weight: bold; font-stretch: inherit; font-size: inherit; line-height: inherit; font-family: inherit; vertical-align: baseline; box-sizing: border-box; display: table-header-group;\">\n <div class=\"c-table-row\" style=\"margin: 0px; padding: 0px; border: 0px; font: inherit; vertical-align: baseline; box-sizing: border-box; display: table-row; height: 19px; text-align: left;\">\n <div class=\" c-span-6 c-sml-span-12 c-text-singleline\" style=\"margin: 0px; padding: 0px 4px 0px 0px; border: none; font: inherit; vertical-align: bottom; box-sizing: border-box; width: 174px; display: table-cell; max-width: initial; transition: width 0.2s ease 0s, visibility 0s linear 0s; text-overflow: clip; overflow: hidden;\">\n <div class=\"c-label\" style='margin: 0px; padding-top: 4px; padding-right: 1px; padding-bottom: 2px; padding-left: 5px !important; border: 0px; font-style: inherit; font-variant: inherit; font-weight: 700; font-stretch: inherit; font-size: 13px; line-height: 13px; font-family: \"Open Sans Condensed\" !important; vertical-align: bottom; box-sizing: border-box; color: rgb(102, 102, 102); display: inline-block; max-height: 1000px; transition: max-height 4s ease 0s; width: 170px;'>First Name</div>\n </div>\n <div class=\" c-span-6 c-sml-span-12 c-text-singleline\" style=\"margin: 0px; padding: 0px 4px 0px 0px; border: none; font: inherit; vertical-align: bottom; box-sizing: border-box; width: 174px; display: table-cell; max-width: initial; transition: width 0.2s ease 0s, visibility 0s linear 0s; text-overflow: clip; overflow: hidden;\">\n <div class=\"c-label\" style='margin: 0px; padding-top: 4px; padding-right: 1px; padding-bottom: 2px; padding-left: 5px !important; border: 0px; font-style: inherit; font-variant: inherit; font-weight: 700; font-stretch: inherit; font-size: 13px; line-height: 13px; font-family: \"Open Sans Condensed\" !important; vertical-align: bottom; box-sizing: border-box; color: rgb(102, 102, 102); display: inline-block; max-height: 1000px; transition: max-height 4s ease 0s; width: 170px;'>Surname</div>\n </div>\n <div class=\" c-span-6 c-sml-span-12 c-text-singleline\" style=\"margin: 0px; padding: 0px 4px 0px 0px; border: none; font: inherit; vertical-align: bottom; box-sizing: border-box; width: 174px; display: table-cell; max-width: initial; transition: width 0.2s ease 0s, visibility 0s linear 0s; text-overflow: clip; overflow: hidden;\">\n <div class=\"c-label\" style='margin: 0px; padding-top: 4px; padding-right: 1px; padding-bottom: 2px; padding-left: 5px !important; border: 0px; font-style: inherit; font-variant: inherit; font-weight: 700; font-stretch: inherit; font-size: 13px; line-height: 13px; font-family: \"Open Sans Condensed\" !important; vertical-align: bottom; box-sizing: border-box; color: rgb(102, 102, 102); display: inline-block; max-height: 1000px; transition: max-height 4s ease 0s; width: 170px;'>Company</div>\n </div>\n <div class=\" c-span-6 c-sml-span-12 c-text-singleline\" style=\"margin: 0px; padding: 0px 4px 0px 0px; border: none; font: inherit; vertical-align: bottom; box-sizing: border-box; width: 174px; display: table-cell; max-width: initial; transition: width 0.2s ease 0s, visibility 0s linear 0s; text-overflow: clip; overflow: hidden;\">\n <div class=\"c-label\" style='margin: 0px; padding-top: 4px; padding-right: 1px; padding-bottom: 2px; padding-left: 5px !important; border: 0px; font-style: inherit; font-variant: inherit; font-weight: 700; font-stretch: inherit; font-size: 13px; line-height: 13px; font-family: \"Open Sans Condensed\" !important; vertical-align: bottom; box-sizing: border-box; color: rgb(102, 102, 102); display: inline-block; max-height: 1000px; transition: max-height 4s ease 0s; width: 170px;'>Role</div>\n </div>\n </div>\n </div>\n <div class=\"c-table-body c-repeating-section-group\" style=\"margin: 0px; padding: 0px; border: 0px; font: inherit; vertical-align: baseline; box-sizing: border-box; display: table-row-group;\">\n <div class=\"c-table-row c-repeating-section-container c-repeating-section-item\" style=\"margin: 0px 8px 0px 0px; padding: 0px; border: 1px; font: inherit; vertical-align: baseline; box-sizing: border-box; clear: both; background: rgba(0, 0, 0, 0.04) !important; display: table-row; height: 31px; text-align: left;\">\n <div class=\"c-text-singleline c-field c-col-1 c-sml-col-1 c-span-6 c-sml-span-12 c-required\" style=\"margin: 0px; padding: 0px; border: none; font: inherit; vertical-align: top; box-sizing: border-box; width: auto !important; float: none !important; clear: left; display: table-cell; max-width: 50px; height: calc(1em + 18px); overflow: visible; position: relative;\">\n <div class=\"c-label \" style='margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: 700; font-stretch: inherit; font-size: 13px; line-height: 13px; font-family: \"Open Sans Condensed\" !important; vertical-align: baseline; box-sizing: border-box; color: rgb(102, 102, 102); display: inline-block; position: absolute; right: 0px; top: -25px; transform: scale(0);'>First Name<span class=\"c-offscreen c-required-screenreaders\" style=\"margin: 0px; padding: 0px; border: 0px; font: inherit; vertical-align: baseline; box-sizing: border-box; height: 1px; overflow: hidden; position: absolute !important; clip: rect(1px, 1px, 1px, 1px) !important; width: 1px !important;\">required</span></div>\n <div class=\"c-editor\" style=\"margin: 0px; padding: 5px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: inherit; line-height: initial; font-family: inherit; vertical-align: baseline; box-sizing: border-box; overflow-wrap: break-word; position: static; cursor: default !important; height: 30px; background: inherit !important; width: 174px; flex-direction: column; justify-content: center; min-height: calc(1em + 17px); display: inline-flex !important; white-space: normal;\">\n <div class=\"c-content\" style=\"margin: 0px; padding: 0px; border: 0px; font: inherit; vertical-align: baseline; box-sizing: border-box;\">Lanre</div>\n </div>\n </div>\n <div class=\"c-text-singleline c-field c-col-7 c-sml-col-1 c-span-6 c-sml-span-12 c-required\" style=\"margin: 0px; padding: 0px; border: none; font: inherit; vertical-align: top; box-sizing: border-box; width: auto !important; float: none !important; display: table-cell; max-width: 50px; height: calc(1em + 18px); overflow: visible; position: relative;\">\n <div class=\"c-label \" style='margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: 700; font-stretch: inherit; font-size: 13px; line-height: 13px; font-family: \"Open Sans Condensed\" !important; vertical-align: baseline; box-sizing: border-box; color: rgb(102, 102, 102); display: inline-block; position: absolute; right: 0px; top: -25px; transform: scale(0);'>Surname<span class=\"c-offscreen c-required-screenreaders\" style=\"margin: 0px; padding: 0px; border: 0px; font: inherit; vertical-align: baseline; box-sizing: border-box; height: 1px; overflow: hidden; position: absolute !important; clip: rect(1px, 1px, 1px, 1px) !important; width: 1px !important;\">required</span></div>\n <div class=\"c-editor\" style=\"margin: 0px; padding: 5px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: inherit; line-height: initial; font-family: inherit; vertical-align: baseline; box-sizing: border-box; overflow-wrap: break-word; position: static; cursor: default !important; height: 30px; background: inherit !important; width: 174px; flex-direction: column; justify-content: center; min-height: calc(1em + 17px); display: inline-flex !important; white-space: normal;\">\n <div class=\"c-content\" style=\"margin: 0px; padding: 0px; border: 0px; font: inherit; vertical-align: baseline; box-sizing: border-box;\">Adisa</div>\n </div>\n </div>\n <div class=\"c-text-singleline c-field c-col-13 c-sml-col-1 c-span-6 c-sml-span-12\" style=\"margin: 0px; padding: 0px; border: none; font: inherit; vertical-align: top; box-sizing: border-box; width: auto !important; float: none !important; display: table-cell; max-width: 50px; height: calc(1em + 18px); overflow: visible; position: relative;\">\n <div class=\"c-label \" style='margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: 700; font-stretch: inherit; font-size: 13px; line-height: 13px; font-family: \"Open Sans Condensed\" !important; vertical-align: baseline; box-sizing: border-box; color: rgb(102, 102, 102); display: inline-block; position: absolute; right: 0px; top: -25px; transform: scale(0);'>Company</div>\n <div class=\"c-editor\" style=\"margin: 0px; padding: 5px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: inherit; line-height: initial; font-family: inherit; vertical-align: baseline; box-sizing: border-box; overflow-wrap: break-word; position: static; cursor: default !important; height: 30px; background: inherit !important; width: 174px; flex-direction: column; justify-content: center; min-height: calc(1em + 17px); display: inline-flex !important; white-space: normal;\">\n <div class=\"c-content\" style=\"margin: 0px; padding: 0px; border: 0px; font: inherit; vertical-align: baseline; box-sizing: border-box;\">Noah's Ark Communications</div>\n </div>\n </div>\n <div class=\"c-text-singleline c-field c-col-19 c-sml-col-1 c-span-6 c-sml-span-12 c-required\" style=\"margin: 0px; padding: 0px; border: none; font: inherit; vertical-align: top; box-sizing: border-box; width: auto !important; float: none !important; display: table-cell; max-width: 50px; height: calc(1em + 18px); overflow: visible; position: relative;\">\n <div class=\"c-label \" style='margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: 700; font-stretch: inherit; font-size: 13px; line-height: 13px; font-family: \"Open Sans Condensed\" !important; vertical-align: baseline; box-sizing: border-box; color: rgb(102, 102, 102); display: inline-block; position: absolute; right: 0px; top: -25px; transform: scale(0);'>Role<span class=\"c-offscreen c-required-screenreaders\" style=\"margin: 0px; padding: 0px; border: 0px; font: inherit; vertical-align: baseline; box-sizing: border-box; height: 1px; overflow: hidden; position: absolute !important; clip: rect(1px, 1px, 1px, 1px) !important; width: 1px !important;\">required</span></div>\n <div class=\"c-editor\" style=\"margin: 0px; padding: 5px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: inherit; line-height: initial; font-family: inherit; vertical-align: baseline; box-sizing: border-box; overflow-wrap: break-word; position: static; cursor: default !important; height: 30px; background: inherit !important; width: 174px; flex-direction: column; justify-content: center; min-height: calc(1em + 17px); display: inline-flex !important; white-space: normal;\">\n <div class=\"c-content\" style=\"margin: 0px; padding: 0px; border: 0px; font: inherit; vertical-align: baseline; box-sizing: border-box;\">CCO</div>\n </div>\n </div>\n </div>\n <div class=\"c-table-row c-repeating-section-container c-repeating-section-item\" style=\"margin: 0px 8px 0px 0px; padding: 0px; border: 1px; font: inherit; vertical-align: baseline; box-sizing: border-box; clear: both; display: table-row; height: 31px; text-align: left; background: none;\">\n <div class=\"c-text-singleline c-field c-col-1 c-sml-col-1 c-span-6 c-sml-span-12 c-required\" style=\"margin: 0px; padding: 0px; border: none; font: inherit; vertical-align: top; box-sizing: border-box; width: auto !important; float: none !important; clear: left; display: table-cell; max-width: 50px; height: calc(1em + 18px); overflow: visible; position: relative;\">\n <div class=\"c-label \" style='margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: 700; font-stretch: inherit; font-size: 13px; line-height: 13px; font-family: \"Open Sans Condensed\" !important; vertical-align: baseline; box-sizing: border-box; color: rgb(102, 102, 102); display: inline-block; position: absolute; right: 0px; top: -25px; transform: scale(0);'>First Name<span class=\"c-offscreen c-required-screenreaders\" style=\"margin: 0px; padding: 0px; border: 0px; font: inherit; vertical-align: baseline; box-sizing: border-box; height: 1px; overflow: hidden; position: absolute !important; clip: rect(1px, 1px, 1px, 1px) !important; width: 1px !important;\">required</span></div>\n <div class=\"c-editor\" style=\"margin: 0px; padding: 5px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: inherit; line-height: initial; font-family: inherit; vertical-align: baseline; box-sizing: border-box; overflow-wrap: break-word; position: static; cursor: default !important; height: 30px; background: inherit !important; width: 174px; flex-direction: column; justify-content: center; min-height: calc(1em + 17px); display: inline-flex !important; white-space: normal;\">\n <div class=\"c-content\" style=\"margin: 0px; padding: 0px; border: 0px; font: inherit; vertical-align: baseline; box-sizing: border-box;\">Abolaji</div>\n </div>\n </div>\n <div class=\"c-text-singleline c-field c-col-7 c-sml-col-1 c-span-6 c-sml-span-12 c-required\" style=\"margin: 0px; padding: 0px; border: none; font: inherit; vertical-align: top; box-sizing: border-box; width: auto !important; float: none !important; display: table-cell; max-width: 50px; height: calc(1em + 18px); overflow: visible; position: relative;\">\n <div class=\"c-label \" style='margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: 700; font-stretch: inherit; font-size: 13px; line-height: 13px; font-family: \"Open Sans Condensed\" !important; vertical-align: baseline; box-sizing: border-box; color: rgb(102, 102, 102); display: inline-block; position: absolute; right: 0px; top: -25px; transform: scale(0);'>Surname<span class=\"c-offscreen c-required-screenreaders\" style=\"margin: 0px; padding: 0px; border: 0px; font: inherit; vertical-align: baseline; box-sizing: border-box; height: 1px; overflow: hidden; position: absolute !important; clip: rect(1px, 1px, 1px, 1px) !important; width: 1px !important;\">required</span></div>\n <div class=\"c-editor\" style=\"margin: 0px; padding: 5px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: inherit; line-height: initial; font-family: inherit; vertical-align: baseline; box-sizing: border-box; overflow-wrap: break-word; position: static; cursor: default !important; height: 30px; background: inherit !important; width: 174px; flex-direction: column; justify-content: center; min-height: calc(1em + 17px); display: inline-flex !important; white-space: normal;\">\n <div class=\"c-content\" style=\"margin: 0px; padding: 0px; border: 0px; font: inherit; vertical-align: baseline; box-sizing: border-box;\">Alausa</div>\n </div>\n </div>\n <div class=\"c-text-singleline c-field c-col-13 c-sml-col-1 c-span-6 c-sml-span-12\" style=\"margin: 0px; padding: 0px; border: none; font: inherit; vertical-align: top; box-sizing: border-box; width: auto !important; float: none !important; display: table-cell; max-width: 50px; height: calc(1em + 18px); overflow: visible; position: relative;\">\n <div class=\"c-label \" style='margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: 700; font-stretch: inherit; font-size: 13px; line-height: 13px; font-family: \"Open Sans Condensed\" !important; vertical-align: baseline; box-sizing: border-box; color: rgb(102, 102, 102); display: inline-block; position: absolute; right: 0px; top: -25px; transform: scale(0);'>Company</div>\n <div class=\"c-editor\" style=\"margin: 0px; padding: 5px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: inherit; line-height: initial; font-family: inherit; vertical-align: baseline; box-sizing: border-box; overflow-wrap: break-word; position: static; cursor: default !important; height: 30px; background: inherit !important; width: 174px; flex-direction: column; justify-content: center; min-height: calc(1em + 17px); display: inline-flex !important; white-space: normal;\">\n <div class=\"c-content\" style=\"margin: 0px; padding: 0px; border: 0px; font: inherit; vertical-align: baseline; box-sizing: border-box;\">Noah's Ark Communications</div>\n </div>\n </div>\n <div class=\"c-text-singleline c-field c-col-19 c-sml-col-1 c-span-6 c-sml-span-12 c-required\" style=\"margin: 0px; padding: 0px; border: none; font: inherit; vertical-align: top; box-sizing: border-box; width: auto !important; float: none !important; display: table-cell; max-width: 50px; height: calc(1em + 18px); overflow: visible; position: relative;\">\n <div class=\"c-label \" style='margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: 700; font-stretch: inherit; font-size: 13px; line-height: 13px; font-family: \"Open Sans Condensed\" !important; vertical-align: baseline; box-sizing: border-box; color: rgb(102, 102, 102); display: inline-block; position: absolute; right: 0px; top: -25px; transform: scale(0);'>Role<span class=\"c-offscreen c-required-screenreaders\" style=\"margin: 0px; padding: 0px; border: 0px; font: inherit; vertical-align: baseline; box-sizing: border-box; height: 1px; overflow: hidden; position: absolute !important; clip: rect(1px, 1px, 1px, 1px) !important; width: 1px !important;\">required</span></div>\n <div class=\"c-editor\" style=\"margin: 0px; padding: 5px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: inherit; line-height: initial; font-family: inherit; vertical-align: baseline; box-sizing: border-box; overflow-wrap: break-word; position: static; cursor: default !important; height: 30px; background: inherit !important; width: 174px; flex-direction: column; justify-content: center; min-height: calc(1em + 17px); display: inline-flex !important; white-space: normal;\">\n <div class=\"c-content\" style=\"margin: 0px; padding: 0px; border: 0px; font: inherit; vertical-align: baseline; box-sizing: border-box;\">ECD</div>\n </div>\n </div>\n </div>\n <div class=\"c-table-row c-repeating-section-container c-repeating-section-item\" style=\"margin: 0px 8px 0px 0px; padding: 0px; border: 1px; font: inherit; vertical-align: baseline; box-sizing: border-box; clear: both; background: rgba(0, 0, 0, 0.04) !important; display: table-row; height: 31px; text-align: left;\">\n <div class=\"c-text-singleline c-field c-col-1 c-sml-col-1 c-span-6 c-sml-span-12 c-required\" style=\"margin: 0px; padding: 0px; border: none; font: inherit; vertical-align: top; box-sizing: border-box; width: auto !important; float: none !important; clear: left; display: table-cell; max-width: 50px; height: calc(1em + 18px); overflow: visible; position: relative;\">\n <div class=\"c-label \" style='margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: 700; font-stretch: inherit; font-size: 13px; line-height: 13px; font-family: \"Open Sans Condensed\" !important; vertical-align: baseline; box-sizing: border-box; color: rgb(102, 102, 102); display: inline-block; position: absolute; right: 0px; top: -25px; transform: scale(0);'>First Name<span class=\"c-offscreen c-required-screenreaders\" style=\"margin: 0px; padding: 0px; border: 0px; font: inherit; vertical-align: baseline; box-sizing: border-box; height: 1px; overflow: hidden; position: absolute !important; clip: rect(1px, 1px, 1px, 1px) !important; width: 1px !important;\">required</span></div>\n <div class=\"c-editor\" style=\"margin: 0px; padding: 5px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: inherit; line-height: initial; font-family: inherit; vertical-align: baseline; box-sizing: border-box; overflow-wrap: break-word; position: static; cursor: default !important; height: 30px; background: inherit !important; width: 174px; flex-direction: column; justify-content: center; min-height: calc(1em + 17px); display: inline-flex !important; white-space: normal;\">\n <div class=\"c-content\" style=\"margin: 0px; padding: 0px; border: 0px; font: inherit; vertical-align: baseline; box-sizing: border-box;\">Eyo</div>\n </div>\n </div>\n <div class=\"c-text-singleline c-field c-col-7 c-sml-col-1 c-span-6 c-sml-span-12 c-required\" style=\"margin: 0px; padding: 0px; border: none; font: inherit; vertical-align: top; box-sizing: border-box; width: auto !important; float: none !important; display: table-cell; max-width: 50px; height: calc(1em + 18px); overflow: visible; position: relative;\">\n <div class=\"c-label \" style='margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: 700; font-stretch: inherit; font-size: 13px; line-height: 13px; font-family: \"Open Sans Condensed\" !important; vertical-align: baseline; box-sizing: border-box; color: rgb(102, 102, 102); display: inline-block; position: absolute; right: 0px; top: -25px; transform: scale(0);'>Surname<span class=\"c-offscreen c-required-screenreaders\" style=\"margin: 0px; padding: 0px; border: 0px; font: inherit; vertical-align: baseline; box-sizing: border-box; height: 1px; overflow: hidden; position: absolute !important; clip: rect(1px, 1px, 1px, 1px) !important; width: 1px !important;\">required</span></div>\n <div class=\"c-editor\" style=\"margin: 0px; padding: 5px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: inherit; line-height: initial; font-family: inherit; vertical-align: baseline; box-sizing: border-box; overflow-wrap: break-word; position: static; cursor: default !important; height: 30px; background: inherit !important; width: 174px; flex-direction: column; justify-content: center; min-height: calc(1em + 17px); display: inline-flex !important; white-space: normal;\">\n <div class=\"c-content\" style=\"margin: 0px; padding: 0px; border: 0px; font: inherit; vertical-align: baseline; box-sizing: border-box;\">Ekeno</div>\n </div>\n </div>\n <div class=\"c-text-singleline c-field c-col-13 c-sml-col-1 c-span-6 c-sml-span-12\" style=\"margin: 0px; padding: 0px; border: none; font: inherit; vertical-align: top; box-sizing: border-box; width: auto !important; float: none !important; display: table-cell; max-width: 50px; height: calc(1em + 18px); overflow: visible; position: relative;\">\n <div class=\"c-label \" style='margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: 700; font-stretch: inherit; font-size: 13px; line-height: 13px; font-family: \"Open Sans Condensed\" !important; vertical-align: baseline; box-sizing: border-box; color: rgb(102, 102, 102); display: inline-block; position: absolute; right: 0px; top: -25px; transform: scale(0);'>Company</div>\n <div class=\"c-editor\" style=\"margin: 0px; padding: 5px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: inherit; line-height: initial; font-family: inherit; vertical-align: baseline; box-sizing: border-box; overflow-wrap: break-word; position: static; cursor: default !important; height: 30px; background: inherit !important; width: 174px; flex-direction: column; justify-content: center; min-height: calc(1em + 17px); display: inline-flex !important; white-space: normal;\">\n <div class=\"c-content\" style=\"margin: 0px; padding: 0px; border: 0px; font: inherit; vertical-align: baseline; box-sizing: border-box;\">Noah's Ark Communications</div>\n </div>\n </div>\n <div class=\"c-text-singleline c-field c-col-19 c-sml-col-1 c-span-6 c-sml-span-12 c-required\" style=\"margin: 0px; padding: 0px; border: none; font: inherit; vertical-align: top; box-sizing: border-box; width: auto !important; float: none !important; display: table-cell; max-width: 50px; height: calc(1em + 18px); overflow: visible; position: relative;\">\n <div class=\"c-label \" style='margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: 700; font-stretch: inherit; font-size: 13px; line-height: 13px; font-family: \"Open Sans Condensed\" !important; vertical-align: baseline; box-sizing: border-box; color: rgb(102, 102, 102); display: inline-block; position: absolute; right: 0px; top: -25px; transform: scale(0);'>Role<span class=\"c-offscreen c-required-screenreaders\" style=\"margin: 0px; padding: 0px; border: 0px; font: inherit; vertical-align: baseline; box-sizing: border-box; height: 1px; overflow: hidden; position: absolute !important; clip: rect(1px, 1px, 1px, 1px) !important; width: 1px !important;\">required</span></div>\n <div class=\"c-editor\" style=\"margin: 0px; padding: 5px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: inherit; line-height: initial; font-family: inherit; vertical-align: baseline; box-sizing: border-box; overflow-wrap: break-word; position: static; cursor: default !important; height: 30px; background: inherit !important; width: 174px; flex-direction: column; justify-content: center; min-height: calc(1em + 17px); display: inline-flex !important; white-space: normal;\">\n <div class=\"c-content\" style=\"margin: 0px; padding: 0px; border: 0px; font: inherit; vertical-align: baseline; box-sizing: border-box;\">COO</div>\n </div>\n </div>\n </div>\n <div class=\"c-table-row c-repeating-section-container c-repeating-section-item\" style=\"margin: 0px 8px 0px 0px; padding: 0px; border: 1px; font: inherit; vertical-align: baseline; box-sizing: border-box; clear: both; display: table-row; height: 31px; text-align: left; background: none;\">\n <div class=\"c-text-singleline c-field c-col-1 c-sml-col-1 c-span-6 c-sml-span-12 c-required\" style=\"margin: 0px; padding: 0px; border: none; font: inherit; vertical-align: top; box-sizing: border-box; width: auto !important; float: none !important; clear: left; display: table-cell; max-width: 50px; height: calc(1em + 18px); overflow: visible; position: relative;\">\n <div class=\"c-label \" style='margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: 700; font-stretch: inherit; font-size: 13px; line-height: 13px; font-family: \"Open Sans Condensed\" !important; vertical-align: baseline; box-sizing: border-box; color: rgb(102, 102, 102); display: inline-block; position: absolute; right: 0px; top: -25px; transform: scale(0);'>First Name<span class=\"c-offscreen c-required-screenreaders\" style=\"margin: 0px; p
Category: Innovation | Social Media Award Level: SHORTLIST Brand: Airtel Nigeria | Entrant Company: Noah's Ark Communications, Lagos, Nigeria Background
Nigeria is a huge market for telecommunications. Nigerians spent N767.23 billion on voice calls alone (between November 2018 and January 2019) (NCC, 2019). As such, it does not come as a surprise that Telcos constantly create offers to lure customers over. The most recent of those are bonuses where customers get “X” times their recharge. These offers range from 2times the value of recharge to 20times the value of recharge.
However, there were a number of issues with this. The NCC (Nigerian Communications Commision) has a ceiling on how much bonus telcos could offer in order not to overly commoditize the category. Also, even with bonuses offers going as high as 20X, consumers were beginning to second guess the genuineness of these offers as they had began to sound too good to be true.
It was against this backdrop that Airtel decided to go a different direction with her offer; one that is not bonus oriented but tariff oriented, that is, the rate of 11 kobo per second would be offered Creative Idea
Free Your Mind
Using metaphorical, humour-driven storytelling, we tapped into the current reality of the average Nigerian, which is a default distrust/skepticism, borne from past bitter experiences; and then, showed them what is possible when they don’t have to be skeptical - when they can trust completely (Peace of Mind). We then positioned the brand as an enabler of this peaceful reality. Strategy
We realized that when it came to burn rate, people had their doubts (they felt that their service provider took more than they let on). We saw an opportunity to communicate a voice plan that was not all about the “X” that the category was used to. We launched a plan that people could not doubt, one that they could really trust on a national scale, which is 11k per second. Clear, straightforward, and unambiguous.
This consumer insight from all of this (when consumers do not trust the tariffs, they become hyper-careful with how they use the service) This led us to a larger truth that was relevant to the category; “To Trust is To Be Free”, and this essentially became the thrust of the campaign Execution
We realized that when it came to burn rate, people had their doubts (they felt that their service provider took more than they let on). We saw an opportunity to communicate a voice plan that was not all about the “X” that the category was used to. We launched a plan that people could not doubt, one that they could really trust on a national scale, which is 11k per second. Clear, straightforward, and unambiguous.
This consumer insight from all of this (when consumers do not trust the tariffs, they become hyper-careful with how they use the service) This led us to a larger truth that was relevant to the category; “To Trust is To Be Free”, and this essentially became the thrust of the campaign Results
Over the course of 2 months after launch, Airtel added approximately 1.7 million new customers, with a growth rate of 2.4%, doubling the industry average of 1% within the time frame (NCC, October 2019 Report).
This acquisition achievements where a solid echo of how good the audience took the campaign across channels as the films garnered a combined view of 25.9million and 2.7 million interactions, giving us an engagement rate of 10.5% on the campaign films online, more than 10 times the general engagement benchmark of 0.6% across industries (RIvalIQ, 2019)