Support Material: https://www.adsoftheworld.com/media/print/hypo_bleach_surprise Category: Innovation | Social Media Award Level:...
{"nodes":[{"type":"PARAGRAPH","id":"foo","nodes":[],"paragraphData":{"textStyle":{"textAlignment":"AUTO"},"indentation":0}},{"type":"IMAGE","id":"8l1km","nodes":[],"imageData":{"containerData":{"width":{"size":"CONTENT"},"alignment":"CENTER","textWrap":true},"image":{"src":{"id":"a27d24_392ccd529aa44309bc426127e30f2785~mv2.jpg"},"width":1356,"height":1920}}},{"type":"PARAGRAPH","id":"elks3","nodes":[{"type":"TEXT","id":"","nodes":[],"textData":{"text":"Support Material:","decorations":[{"type":"BOLD","fontWeightValue":700}]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":" ","decorations":[]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":"https://www.adsoftheworld.com/media/print/hypo_bleach_surprise","decorations":[{"type":"LINK","linkData":{"link":{"url":"https://www.adsoftheworld.com/media/print/hypo_bleach_surprise","target":"BLANK"}}},{"type":"UNDERLINE","underlineData":true}]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":" ","decorations":[]}}],"paragraphData":{"textStyle":{"textAlignment":"AUTO"},"indentation":0}},{"type":"PARAGRAPH","id":"fkri7","nodes":[],"paragraphData":{"textStyle":{"textAlignment":"AUTO"},"indentation":0}},{"type":"PARAGRAPH","id":"74o48","nodes":[{"type":"TEXT","id":"","nodes":[],"textData":{"text":"Category:","decorations":[{"type":"BOLD","fontWeightValue":700}]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":" Innovation | Social Media ","decorations":[]}}],"paragraphData":{"textStyle":{"textAlignment":"AUTO"},"indentation":0}},{"type":"PARAGRAPH","id":"276ev","nodes":[],"paragraphData":{"textStyle":{"textAlignment":"AUTO"},"indentation":0}},{"type":"PARAGRAPH","id":"b55m7","nodes":[{"type":"TEXT","id":"","nodes":[],"textData":{"text":"Award Level:","decorations":[{"type":"BOLD","fontWeightValue":700}]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":" SHORTLIST","decorations":[]}}],"paragraphData":{"textStyle":{"textAlignment":"AUTO"},"indentation":0}},{"type":"PARAGRAPH","id":"27les","nodes":[],"paragraphData":{"textStyle":{"textAlignment":"AUTO"},"indentation":0}},{"type":"PARAGRAPH","id":"8u1ee","nodes":[{"type":"TEXT","id":"","nodes":[],"textData":{"text":"Brand:","decorations":[{"type":"BOLD","fontWeightValue":700}]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":" ","decorations":[]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":"Hypo ","decorations":[{"type":"COLOR","colorData":{"foreground":"#444444"}}]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":"| ","decorations":[{"type":"BOLD","fontWeightValue":700},{"type":"COLOR","colorData":{"foreground":"#444444"}}]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":"Entrant Company: ","decorations":[{"type":"BOLD","fontWeightValue":700}]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":"Noah's Ark Communications, Lagos, Nigeria","decorations":[{"type":"COLOR","colorData":{"foreground":"#444444"}}]}}],"paragraphData":{"textStyle":{"textAlignment":"AUTO"},"indentation":0}},{"type":"HTML","id":"1v614","nodes":[],"htmlData":{"containerData":{"width":{"custom":"740"},"alignment":"CENTER","height":{"custom":"371"},"textWrap":true},"html":"<div class=\"c-title c-repeating-section-title\" style='margin: 0px; padding: 0px 8px; border: 0px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-weight: 400; font-stretch: inherit; font-size: 13px; line-height: inherit; font-family: \"Open Sans Condensed\" !important; vertical-align: baseline; box-sizing: border-box; color: rgb(102, 102, 102); clear: both; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration-style: initial; text-decoration-color: initial;'>\n <h4 style=\"margin: 5px 0px; padding: 5px 0px 6px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: bold; font-stretch: inherit; font-size: 16.9px; line-height: inherit; font-family: inherit; vertical-align: baseline; box-sizing: border-box; clear: both;\">Acknowledgement</h4>\n</div>\n<div class=\"c-table c-table-section c-readonly c-responsive\" style=\"margin: 4px 8px 0px 7px; padding: 0px; border: 0px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-weight: 400; font-stretch: inherit; font-size: 13px; line-height: inherit; font-family: sans-serif; vertical-align: baseline; box-sizing: border-box; table-layout: fixed; border-collapse: separate; overflow: visible; display: table !important; width: calc(100% - 15px); color: rgb(68, 68, 68); letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration-style: initial; text-decoration-color: initial;\">\n <div class=\"c-table-header\" style=\"margin: 0px; padding: 0px; border-width: 0px 0px 1px; border-top-style: initial; border-right-style: initial; border-bottom-style: solid; border-left-style: initial; border-top-color: initial; border-right-color: initial; border-bottom-color: rgb(239, 239, 239); border-left-color: initial; border-image: initial; font-style: inherit; font-variant: inherit; font-weight: bold; font-stretch: inherit; font-size: inherit; line-height: inherit; font-family: inherit; vertical-align: baseline; box-sizing: border-box; display: table-header-group;\">\n <div class=\"c-table-row\" style=\"margin: 0px; padding: 0px; border: 0px; font: inherit; vertical-align: baseline; box-sizing: border-box; display: table-row; height: 19px; text-align: left;\">\n <div class=\" c-span-6 c-sml-span-12 c-text-singleline\" style=\"margin: 0px; padding: 0px 4px 0px 0px; border: none; font: inherit; vertical-align: bottom; box-sizing: border-box; width: 174px; display: table-cell; max-width: initial; transition: width 0.2s ease 0s, visibility 0s linear 0s; text-overflow: clip; overflow: hidden;\">\n <div class=\"c-label\" style='margin: 0px; padding-top: 4px; padding-right: 1px; padding-bottom: 2px; padding-left: 5px !important; border: 0px; font-style: inherit; font-variant: inherit; font-weight: 700; font-stretch: inherit; font-size: 13px; line-height: 13px; font-family: \"Open Sans Condensed\" !important; vertical-align: bottom; box-sizing: border-box; color: rgb(102, 102, 102); display: inline-block; max-height: 1000px; transition: max-height 4s ease 0s; width: 170px;'>First Name</div>\n </div>\n <div class=\" c-span-6 c-sml-span-12 c-text-singleline\" style=\"margin: 0px; padding: 0px 4px 0px 0px; border: none; font: inherit; vertical-align: bottom; box-sizing: border-box; width: 174px; display: table-cell; max-width: initial; transition: width 0.2s ease 0s, visibility 0s linear 0s; text-overflow: clip; overflow: hidden;\">\n <div class=\"c-label\" style='margin: 0px; padding-top: 4px; padding-right: 1px; padding-bottom: 2px; padding-left: 5px !important; border: 0px; font-style: inherit; font-variant: inherit; font-weight: 700; font-stretch: inherit; font-size: 13px; line-height: 13px; font-family: \"Open Sans Condensed\" !important; vertical-align: bottom; box-sizing: border-box; color: rgb(102, 102, 102); display: inline-block; max-height: 1000px; transition: max-height 4s ease 0s; width: 170px;'>Surname</div>\n </div>\n <div class=\" c-span-6 c-sml-span-12 c-text-singleline\" style=\"margin: 0px; padding: 0px 4px 0px 0px; border: none; font: inherit; vertical-align: bottom; box-sizing: border-box; width: 174px; display: table-cell; max-width: initial; transition: width 0.2s ease 0s, visibility 0s linear 0s; text-overflow: clip; overflow: hidden;\">\n <div class=\"c-label\" style='margin: 0px; padding-top: 4px; padding-right: 1px; padding-bottom: 2px; padding-left: 5px !important; border: 0px; font-style: inherit; font-variant: inherit; font-weight: 700; font-stretch: inherit; font-size: 13px; line-height: 13px; font-family: \"Open Sans Condensed\" !important; vertical-align: bottom; box-sizing: border-box; color: rgb(102, 102, 102); display: inline-block; max-height: 1000px; transition: max-height 4s ease 0s; width: 170px;'>Company</div>\n </div>\n <div class=\" c-span-6 c-sml-span-12 c-text-singleline\" style=\"margin: 0px; padding: 0px 4px 0px 0px; border: none; font: inherit; vertical-align: bottom; box-sizing: border-box; width: 174px; display: table-cell; max-width: initial; transition: width 0.2s ease 0s, visibility 0s linear 0s; text-overflow: clip; overflow: hidden;\">\n <div class=\"c-label\" style='margin: 0px; padding-top: 4px; padding-right: 1px; padding-bottom: 2px; padding-left: 5px !important; border: 0px; font-style: inherit; font-variant: inherit; font-weight: 700; font-stretch: inherit; font-size: 13px; line-height: 13px; font-family: \"Open Sans Condensed\" !important; vertical-align: bottom; box-sizing: border-box; color: rgb(102, 102, 102); display: inline-block; max-height: 1000px; transition: max-height 4s ease 0s; width: 170px;'>Role</div>\n </div>\n </div>\n </div>\n <div class=\"c-table-body c-repeating-section-group\" style=\"margin: 0px; padding: 0px; border: 0px; font: inherit; vertical-align: baseline; box-sizing: border-box; display: table-row-group;\">\n <div class=\"c-table-row c-repeating-section-container c-repeating-section-item\" style=\"margin: 0px 8px 0px 0px; padding: 0px; border: 1px; font: inherit; vertical-align: baseline; box-sizing: border-box; clear: both; background: rgba(0, 0, 0, 0.04) !important; display: table-row; height: 31px; text-align: left;\">\n <div class=\"c-text-singleline c-field c-col-1 c-sml-col-1 c-span-6 c-sml-span-12 c-required\" style=\"margin: 0px; padding: 0px; border: none; font: inherit; vertical-align: top; box-sizing: border-box; width: auto !important; float: none !important; clear: left; display: table-cell; max-width: 50px; height: calc(1em + 18px); overflow: visible; position: relative;\">\n <div class=\"c-label \" style='margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: 700; font-stretch: inherit; font-size: 13px; line-height: 13px; font-family: \"Open Sans Condensed\" !important; vertical-align: baseline; box-sizing: border-box; color: rgb(102, 102, 102); display: inline-block; position: absolute; right: 0px; top: -25px; transform: scale(0);'>First Name<span class=\"c-offscreen c-required-screenreaders\" style=\"margin: 0px; padding: 0px; border: 0px; font: inherit; vertical-align: baseline; box-sizing: border-box; height: 1px; overflow: hidden; position: absolute !important; clip: rect(1px, 1px, 1px, 1px) !important; width: 1px !important;\">required</span></div>\n <div class=\"c-editor\" style=\"margin: 0px; padding: 5px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: inherit; line-height: initial; font-family: inherit; vertical-align: baseline; box-sizing: border-box; overflow-wrap: break-word; position: static; cursor: default !important; height: 30px; background: inherit !important; width: 174px; flex-direction: column; justify-content: center; min-height: calc(1em + 17px); display: inline-flex !important; white-space: normal;\">\n <div class=\"c-content\" style=\"margin: 0px; padding: 0px; border: 0px; font: inherit; vertical-align: baseline; box-sizing: border-box;\">Lanre</div>\n </div>\n </div>\n <div class=\"c-text-singleline c-field c-col-7 c-sml-col-1 c-span-6 c-sml-span-12 c-required\" style=\"margin: 0px; padding: 0px; border: none; font: inherit; vertical-align: top; box-sizing: border-box; width: auto !important; float: none !important; display: table-cell; max-width: 50px; height: calc(1em + 18px); overflow: visible; position: relative;\">\n <div class=\"c-label \" style='margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: 700; font-stretch: inherit; font-size: 13px; line-height: 13px; font-family: \"Open Sans Condensed\" !important; vertical-align: baseline; box-sizing: border-box; color: rgb(102, 102, 102); display: inline-block; position: absolute; right: 0px; top: -25px; transform: scale(0);'>Surname<span class=\"c-offscreen c-required-screenreaders\" style=\"margin: 0px; padding: 0px; border: 0px; font: inherit; vertical-align: baseline; box-sizing: border-box; height: 1px; overflow: hidden; position: absolute !important; clip: rect(1px, 1px, 1px, 1px) !important; width: 1px !important;\">required</span></div>\n <div class=\"c-editor\" style=\"margin: 0px; padding: 5px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: inherit; line-height: initial; font-family: inherit; vertical-align: baseline; box-sizing: border-box; overflow-wrap: break-word; position: static; cursor: default !important; height: 30px; background: inherit !important; width: 174px; flex-direction: column; justify-content: center; min-height: calc(1em + 17px); display: inline-flex !important; white-space: normal;\">\n <div class=\"c-content\" style=\"margin: 0px; padding: 0px; border: 0px; font: inherit; vertical-align: baseline; box-sizing: border-box;\">Adisa</div>\n </div>\n </div>\n <div class=\"c-text-singleline c-field c-col-13 c-sml-col-1 c-span-6 c-sml-span-12\" style=\"margin: 0px; padding: 0px; border: none; font: inherit; vertical-align: top; box-sizing: border-box; width: auto !important; float: none !important; display: table-cell; max-width: 50px; height: calc(1em + 18px); overflow: visible; position: relative;\">\n <div class=\"c-label \" style='margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: 700; font-stretch: inherit; font-size: 13px; line-height: 13px; font-family: \"Open Sans Condensed\" !important; vertical-align: baseline; box-sizing: border-box; color: rgb(102, 102, 102); display: inline-block; position: absolute; right: 0px; top: -25px; transform: scale(0);'>Company</div>\n <div class=\"c-editor\" style=\"margin: 0px; padding: 5px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: inherit; line-height: initial; font-family: inherit; vertical-align: baseline; box-sizing: border-box; overflow-wrap: break-word; position: static; cursor: default !important; height: 30px; background: inherit !important; width: 174px; flex-direction: column; justify-content: center; min-height: calc(1em + 17px); display: inline-flex !important; white-space: normal;\">\n <div class=\"c-content\" style=\"margin: 0px; padding: 0px; border: 0px; font: inherit; vertical-align: baseline; box-sizing: border-box;\">Noah's Ark Communications</div>\n </div>\n </div>\n <div class=\"c-text-singleline c-field c-col-19 c-sml-col-1 c-span-6 c-sml-span-12 c-required\" style=\"margin: 0px; padding: 0px; border: none; font: inherit; vertical-align: top; box-sizing: border-box; width: auto !important; float: none !important; display: table-cell; max-width: 50px; height: calc(1em + 18px); overflow: visible; position: relative;\">\n <div class=\"c-label \" style='margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: 700; font-stretch: inherit; font-size: 13px; line-height: 13px; font-family: \"Open Sans Condensed\" !important; vertical-align: baseline; box-sizing: border-box; color: rgb(102, 102, 102); display: inline-block; position: absolute; right: 0px; top: -25px; transform: scale(0);'>Role<span class=\"c-offscreen c-required-screenreaders\" style=\"margin: 0px; padding: 0px; border: 0px; font: inherit; vertical-align: baseline; box-sizing: border-box; height: 1px; overflow: hidden; position: absolute !important; clip: rect(1px, 1px, 1px, 1px) !important; width: 1px !important;\">required</span></div>\n <div class=\"c-editor\" style=\"margin: 0px; padding: 5px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: inherit; line-height: initial; font-family: inherit; vertical-align: baseline; box-sizing: border-box; overflow-wrap: break-word; position: static; cursor: default !important; height: 30px; background: inherit !important; width: 174px; flex-direction: column; justify-content: center; min-height: calc(1em + 17px); display: inline-flex !important; white-space: normal;\">\n <div class=\"c-content\" style=\"margin: 0px; padding: 0px; border: 0px; font: inherit; vertical-align: baseline; box-sizing: border-box;\">CCO</div>\n </div>\n </div>\n </div>\n <div class=\"c-table-row c-repeating-section-container c-repeating-section-item\" style=\"margin: 0px 8px 0px 0px; padding: 0px; border: 1px; font: inherit; vertical-align: baseline; box-sizing: border-box; clear: both; display: table-row; height: 31px; text-align: left; background: none;\">\n <div class=\"c-text-singleline c-field c-col-1 c-sml-col-1 c-span-6 c-sml-span-12 c-required\" style=\"margin: 0px; padding: 0px; border: none; font: inherit; vertical-align: top; box-sizing: border-box; width: auto !important; float: none !important; clear: left; display: table-cell; max-width: 50px; height: calc(1em + 18px); overflow: visible; position: relative;\">\n <div class=\"c-label \" style='margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: 700; font-stretch: inherit; font-size: 13px; line-height: 13px; font-family: \"Open Sans Condensed\" !important; vertical-align: baseline; box-sizing: border-box; color: rgb(102, 102, 102); display: inline-block; position: absolute; right: 0px; top: -25px; transform: scale(0);'>First Name<span class=\"c-offscreen c-required-screenreaders\" style=\"margin: 0px; padding: 0px; border: 0px; font: inherit; vertical-align: baseline; box-sizing: border-box; height: 1px; overflow: hidden; position: absolute !important; clip: rect(1px, 1px, 1px, 1px) !important; width: 1px !important;\">required</span></div>\n <div class=\"c-editor\" style=\"margin: 0px; padding: 5px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: inherit; line-height: initial; font-family: inherit; vertical-align: baseline; box-sizing: border-box; overflow-wrap: break-word; position: static; cursor: default !important; height: 30px; background: inherit !important; width: 174px; flex-direction: column; justify-content: center; min-height: calc(1em + 17px); display: inline-flex !important; white-space: normal;\">\n <div class=\"c-content\" style=\"margin: 0px; padding: 0px; border: 0px; font: inherit; vertical-align: baseline; box-sizing: border-box;\">Abolaji</div>\n </div>\n </div>\n <div class=\"c-text-singleline c-field c-col-7 c-sml-col-1 c-span-6 c-sml-span-12 c-required\" style=\"margin: 0px; padding: 0px; border: none; font: inherit; vertical-align: top; box-sizing: border-box; width: auto !important; float: none !important; display: table-cell; max-width: 50px; height: calc(1em + 18px); overflow: visible; position: relative;\">\n <div class=\"c-label \" style='margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: 700; font-stretch: inherit; font-size: 13px; line-height: 13px; font-family: \"Open Sans Condensed\" !important; vertical-align: baseline; box-sizing: border-box; color: rgb(102, 102, 102); display: inline-block; position: absolute; right: 0px; top: -25px; transform: scale(0);'>Surname<span class=\"c-offscreen c-required-screenreaders\" style=\"margin: 0px; padding: 0px; border: 0px; font: inherit; vertical-align: baseline; box-sizing: border-box; height: 1px; overflow: hidden; position: absolute !important; clip: rect(1px, 1px, 1px, 1px) !important; width: 1px !important;\">required</span></div>\n <div class=\"c-editor\" style=\"margin: 0px; padding: 5px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: inherit; line-height: initial; font-family: inherit; vertical-align: baseline; box-sizing: border-box; overflow-wrap: break-word; position: static; cursor: default !important; height: 30px; background: inherit !important; width: 174px; flex-direction: column; justify-content: center; min-height: calc(1em + 17px); display: inline-flex !important; white-space: normal;\">\n <div class=\"c-content\" style=\"margin: 0px; padding: 0px; border: 0px; font: inherit; vertical-align: baseline; box-sizing: border-box;\">Alausa</div>\n </div>\n </div>\n <div class=\"c-text-singleline c-field c-col-13 c-sml-col-1 c-span-6 c-sml-span-12\" style=\"margin: 0px; padding: 0px; border: none; font: inherit; vertical-align: top; box-sizing: border-box; width: auto !important; float: none !important; display: table-cell; max-width: 50px; height: calc(1em + 18px); overflow: visible; position: relative;\">\n <div class=\"c-label \" style='margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: 700; font-stretch: inherit; font-size: 13px; line-height: 13px; font-family: \"Open Sans Condensed\" !important; vertical-align: baseline; box-sizing: border-box; color: rgb(102, 102, 102); display: inline-block; position: absolute; right: 0px; top: -25px; transform: scale(0);'>Company</div>\n <div class=\"c-editor\" style=\"margin: 0px; padding: 5px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: inherit; line-height: initial; font-family: inherit; vertical-align: baseline; box-sizing: border-box; overflow-wrap: break-word; position: static; cursor: default !important; height: 30px; background: inherit !important; width: 174px; flex-direction: column; justify-content: center; min-height: calc(1em + 17px); display: inline-flex !important; white-space: normal;\">\n <div class=\"c-content\" style=\"margin: 0px; padding: 0px; border: 0px; font: inherit; vertical-align: baseline; box-sizing: border-box;\">Noah's Ark Communications</div>\n </div>\n </div>\n <div class=\"c-text-singleline c-field c-col-19 c-sml-col-1 c-span-6 c-sml-span-12 c-required\" style=\"margin: 0px; padding: 0px; border: none; font: inherit; vertical-align: top; box-sizing: border-box; width: auto !important; float: none !important; display: table-cell; max-width: 50px; height: calc(1em + 18px); overflow: visible; position: relative;\">\n <div class=\"c-label \" style='margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: 700; font-stretch: inherit; font-size: 13px; line-height: 13px; font-family: \"Open Sans Condensed\" !important; vertical-align: baseline; box-sizing: border-box; color: rgb(102, 102, 102); display: inline-block; position: absolute; right: 0px; top: -25px; transform: scale(0);'>Role<span class=\"c-offscreen c-required-screenreaders\" style=\"margin: 0px; padding: 0px; border: 0px; font: inherit; vertical-align: baseline; box-sizing: border-box; height: 1px; overflow: hidden; position: absolute !important; clip: rect(1px, 1px, 1px, 1px) !important; width: 1px !important;\">required</span></div>\n <div class=\"c-editor\" style=\"margin: 0px; padding: 5px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: inherit; line-height: initial; font-family: inherit; vertical-align: baseline; box-sizing: border-box; overflow-wrap: break-word; position: static; cursor: default !important; height: 30px; background: inherit !important; width: 174px; flex-direction: column; justify-content: center; min-height: calc(1em + 17px); display: inline-flex !important; white-space: normal;\">\n <div class=\"c-content\" style=\"margin: 0px; padding: 0px; border: 0px; font: inherit; vertical-align: baseline; box-sizing: border-box;\">ECD</div>\n </div>\n </div>\n </div>\n <div class=\"c-table-row c-repeating-section-container c-repeating-section-item\" style=\"margin: 0px 8px 0px 0px; padding: 0px; border: 1px; font: inherit; vertical-align: baseline; box-sizing: border-box; clear: both; background: rgba(0, 0, 0, 0.04) !important; display: table-row; height: 31px; text-align: left;\">\n <div class=\"c-text-singleline c-field c-col-1 c-sml-col-1 c-span-6 c-sml-span-12 c-required\" style=\"margin: 0px; padding: 0px; border: none; font: inherit; vertical-align: top; box-sizing: border-box; width: auto !important; float: none !important; clear: left; display: table-cell; max-width: 50px; height: calc(1em + 18px); overflow: visible; position: relative;\">\n <div class=\"c-label \" style='margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: 700; font-stretch: inherit; font-size: 13px; line-height: 13px; font-family: \"Open Sans Condensed\" !important; vertical-align: baseline; box-sizing: border-box; color: rgb(102, 102, 102); display: inline-block; position: absolute; right: 0px; top: -25px; transform: scale(0);'>First Name<span class=\"c-offscreen c-required-screenreaders\" style=\"margin: 0px; padding: 0px; border: 0px; font: inherit; vertical-align: baseline; box-sizing: border-box; height: 1px; overflow: hidden; position: absolute !important; clip: rect(1px, 1px, 1px, 1px) !important; width: 1px !important;\">required</span></div>\n <div class=\"c-editor\" style=\"margin: 0px; padding: 5px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: inherit; line-height: initial; font-family: inherit; vertical-align: baseline; box-sizing: border-box; overflow-wrap: break-word; position: static; cursor: default !important; height: 30px; background: inherit !important; width: 174px; flex-direction: column; justify-content: center; min-height: calc(1em + 17px); display: inline-flex !important; white-space: normal;\">\n <div class=\"c-content\" style=\"margin: 0px; padding: 0px; border: 0px; font: inherit; vertical-align: baseline; box-sizing: border-box;\">Eyo</div>\n </div>\n </div>\n <div class=\"c-text-singleline c-field c-col-7 c-sml-col-1 c-span-6 c-sml-span-12 c-required\" style=\"margin: 0px; padding: 0px; border: none; font: inherit; vertical-align: top; box-sizing: border-box; width: auto !important; float: none !important; display: table-cell; max-width: 50px; height: calc(1em + 18px); overflow: visible; position: relative;\">\n <div class=\"c-label \" style='margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: 700; font-stretch: inherit; font-size: 13px; line-height: 13px; font-family: \"Open Sans Condensed\" !important; vertical-align: baseline; box-sizing: border-box; color: rgb(102, 102, 102); display: inline-block; position: absolute; right: 0px; top: -25px; transform: scale(0);'>Surname<span class=\"c-offscreen c-required-screenreaders\" style=\"margin: 0px; padding: 0px; border: 0px; font: inherit; vertical-align: baseline; box-sizing: border-box; height: 1px; overflow: hidden; position: absolute !important; clip: rect(1px, 1px, 1px, 1px) !important; width: 1px !important;\">required</span></div>\n <div class=\"c-editor\" style=\"margin: 0px; padding: 5px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: inherit; line-height: initial; font-family: inherit; vertical-align: baseline; box-sizing: border-box; overflow-wrap: break-word; position: static; cursor: default !important; height: 30px; background: inherit !important; width: 174px; flex-direction: column; justify-content: center; min-height: calc(1em + 17px); display: inline-flex !important; white-space: normal;\">\n <div class=\"c-content\" style=\"margin: 0px; padding: 0px; border: 0px; font: inherit; vertical-align: baseline; box-sizing: border-box;\">Ekano</div>\n </div>\n </div>\n <div class=\"c-text-singleline c-field c-col-13 c-sml-col-1 c-span-6 c-sml-span-12\" style=\"margin: 0px; padding: 0px; border: none; font: inherit; vertical-align: top; box-sizing: border-box; width: auto !important; float: none !important; display: table-cell; max-width: 50px; height: calc(1em + 18px); overflow: visible; position: relative;\">\n <div class=\"c-label \" style='margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: 700; font-stretch: inherit; font-size: 13px; line-height: 13px; font-family: \"Open Sans Condensed\" !important; vertical-align: baseline; box-sizing: border-box; color: rgb(102, 102, 102); display: inline-block; position: absolute; right: 0px; top: -25px; transform: scale(0);'>Company</div>\n <div class=\"c-editor\" style=\"margin: 0px; padding: 5px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: inherit; line-height: initial; font-family: inherit; vertical-align: baseline; box-sizing: border-box; overflow-wrap: break-word; position: static; cursor: default !important; height: 30px; background: inherit !important; width: 174px; flex-direction: column; justify-content: center; min-height: calc(1em + 17px); display: inline-flex !important; white-space: normal;\">\n <div class=\"c-content\" style=\"margin: 0px; padding: 0px; border: 0px; font: inherit; vertical-align: baseline; box-sizing: border-box;\">Noah's Ark Communications</div>\n </div>\n </div>\n <div class=\"c-text-singleline c-field c-col-19 c-sml-col-1 c-span-6 c-sml-span-12 c-required\" style=\"margin: 0px; padding: 0px; border: none; font: inherit; vertical-align: top; box-sizing: border-box; width: auto !important; float: none !important; display: table-cell; max-width: 50px; height: calc(1em + 18px); overflow: visible; position: relative;\">\n <div class=\"c-label \" style='margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: 700; font-stretch: inherit; font-size: 13px; line-height: 13px; font-family: \"Open Sans Condensed\" !important; vertical-align: baseline; box-sizing: border-box; color: rgb(102, 102, 102); display: inline-block; position: absolute; right: 0px; top: -25px; transform: scale(0);'>Role<span class=\"c-offscreen c-required-screenreaders\" style=\"margin: 0px; padding: 0px; border: 0px; font: inherit; vertical-align: baseline; box-sizing: border-box; height: 1px; overflow: hidden; position: absolute !important; clip: rect(1px, 1px, 1px, 1px) !important; width: 1px !important;\">required</span></div>\n <div class=\"c-editor\" style=\"margin: 0px; padding: 5px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: inherit; line-height: initial; font-family: inherit; vertical-align: baseline; box-sizing: border-box; overflow-wrap: break-word; position: static; cursor: default !important; height: 30px; background: inherit !important; width: 174px; flex-direction: column; justify-content: center; min-height: calc(1em + 17px); display: inline-flex !important; white-space: normal;\">\n <div class=\"c-content\" style=\"margin: 0px; padding: 0px; border: 0px; font: inherit; vertical-align: baseline; box-sizing: border-box;\">COO</div>\n </div>\n </div>\n </div>\n <div class=\"c-table-row c-repeating-section-container c-repeating-section-item\" style=\"margin: 0px 8px 0px 0px; padding: 0px; border: 1px; font: inherit; vertical-align: baseline; box-sizing: b
Support Material: https://www.adsoftheworld.com/media/print/hypo_bleach_surprise Category: Innovation | Social Media Award Level: SHORTLIST Brand: Hypo | Entrant Company: Noah's Ark Communications, Lagos, Nigeria Background Over the years Hypo has positioned themselves as a highly effective, highly affordable and highly accessible bleaching and cleaning agent. To further cement Hypo’s market leader position, we took it upon ourselves to remind people why and to further spread awareness for the Hypo brand via product USP Creative Idea People sometimes see expressions and faces in seemingly mundane things. We decided to take advantage of this phenomenon called Pareidolia. The idea explores the use of the pareidolia caused when clothes are spread, as a tool for driving home the jaw-dropping efficacy of Hypo bleach. Strategy Get Nigerians (anyone who cleans) to see Hypo as their preferred Cleaning/ Bleaching agent by showing in clear terms how effective Hypo is. Execution We got white clothes to be surprised! To drive home the message that ‘Even your white won't believe it’, print materials that portrayed white shirts (that had been hung to dry) with surprised expressions were created and published. Results The campaign was published in the prestigious Lurzer’s Archive, generating talkability both online and offline. From a business side of things, inquiries into what agency did this by people of interest led to new business opportunities for the agency