2020 Pitcher Awards Shortlist

INNOVATION & GOOD

Messaging

Agent E (Election Padi) - Brand:  ONEWILDCARD | Entrant Company: ONEWILDCARD, Lagos, Nigeria

Airtel Binge - Brand:  Airtel Nigeria | Entrant Company: digitXplus, Lagos, Nigeria

In Sync with Sho Madjozi - Brand:  Johnson & Johnson | Entrant Company: King James Group South Africa

 

Novel & Devices        

Low Transfer Fee - Brand:  Western Union | Entrant Company: Universal McCann, Lagos, Nigeria

 

Social Media Campaigns

Rep your Color - Brand: Woodin, Entrant Company: The Storytellers, Accra, Ghana Preparation

Data Extension – Chores - Brand:  Airtel Nigeria   | Entrant Company: Noah's Ark Communications, Lagos Nigeria.

Data Extension – Stew - Brand:  Airtel Nigeria |Entrant Company: Noah's Ark Communications, Lagos

Data Extension – Conditioning - Brand:  Airtel Nigeria |Entrant Company: Noah's Ark Communications, Lagos

Banter Better with Coca-Cola - Brand:  Coca-Cola |Entrant Company: Isobar Nigeria, Lagos Nigeria.

Sanlam cost of cancer - Brand:  Sanlam |Entrant Company: King James Group South Africa

Smart TALK – Mechanic - Brand:  Airtel Nigeria   |Entrant Company: Noah's Ark Communications, Lagos

In Sync with Sho Madjozi - Brand:  Johnson & Johnson |Entrant Company: King James Group South Africa

Take Your Schhhot - Brand:  Schweppes |Entrant Company: Isobar Nigeria, Lagos Nigeria

#ItCouldBeYou - Brand:  Time to Change Global |Entrant Company: Now Available Africa, Accra, Ghana

The AFCON Intercept - Brand: The AFCON Intercept |Entrant Company: KOKO Media, Nairobi, Kenya

Restaurant - Brand: Cape Verde Government |Entrant Company: Maianga Cape Verde, Praia, Cape Verde

Smart TALK – Twale - Brand:  Airtel Nigeria   |Entrant Company: Noah's Ark Communications, Lagos Nigeria

Surprise 2 - Brand: Hypo, Entrant Company: Noah's Ark Communications, Lagos, Nigeria

Smart TALK – Suspect - Brand:  Airtel Nigeria   |Entrant Company: Noah's Ark Communications, Lagos Nigeria

Say No to self-violence - End violence against yourself - Brand: Noah's Ark Communications, Entrant Company: Noah's Ark Communications, Lagos, Nigeria

 

Pitcher for Good

 #ItCouldBeYou - Brand: Time to Change Global |Entrant Company: Now Available Africa, Accra, Ghana

The Restaurant- Brand: The AFCON Intercept |Entrant Company: Maianga Cape Verde, Praia, Cape Verde

Agent E (Election Padi) - Brand:  ONEWILDCARD |Entrant Company: ONEWILDCARD, Lagos, Nigeria

Kings Stitch - Brand:  Budweiser| Entrant Company: Isobar Nigeria, Lagos, Nigeria

 

CHANNEL

Use of Data       

Low Transfer Fee - Brand:  Western Union |Entrant Company: Universal McCann, Lagos, Nigeria

Don’t be left out - Brand:  Huawei Nigeria | Entrant Company: digitXplus, Lagos, Nigeria

 

Use of Influencers and Brand Ambassadors

Go Slo Premium Ice-cream Campaign - Brand:  FanMilk | Entrant Company: BrandEye Media, Lagos, Nigeria

Shandy Skyscraper - Brand:  Ab Inbev | Entrant Company: Centastage Limited, Accra, Ghana

Kings Stitch - Brand:  Budweiser| Entrant Company: Isobar Nigeria, Lagos, Nigeria

#ItCouldBeYou - Brand: Time to Change Global |Entrant Company: Now Available Africa, Accra, Ghana

#MySAexperience - Brand:  South Africa Tourism |Entrant Company: Universal McCann, Lagos, Nigeria

Keep Exploring -- Brand: Oraimo | Entrant Company: TBWA/Concept, Lagos, Nigeria         

 

Use of Insights and Strategy

Finest things in life - Brand: BBC Industries |Entrant Company: mediaReachOMD Ghana, Accra, Ghana

We don’t ask we just dryve - Brand: Dryve Taxi Cabs |Entrant Company: Nelson Reids, Lagos, Nigeria

The Mum-Star Classes - KOKO Fuels |Entrant Company: KOKO Media, Nairobi, Kenya

Jumia Black Friday - Jumia Nigeria |Entrant Company: universal McCann, Lagos, Nigeria

Banter Better with Coca-Cola - Brand:  Coca-Cola |Entrant Company: Isobar Nigeria, Lagos Nigeria

Budweiser Kings Stitch - Brand: ABInBev - International Breweries |Entrant Company: Vizeum, Lagos, Nigeria

 

Use of Media

Banter Better with Coca-Cola - Brand:  Coca-Cola |Entrant Company: Isobar Nigeria, Lagos Nigeria

Low Transfer Fee - Brand:  Western Union |Entrant Company: Universal McCann, Lagos, Nigeria

Enhancing your moment to shine - Brand:  Godrej |Entrant Company: mediaReach OMD, Lagos, Nigeria

Budweiser King of Football Show - Brand: ABInBev - International Breweries |Entrant Company: Vizeum, Lagos, Nigeria

Fuel your hustle with Google search shine - Brand:  Google |Entrant Company: mediaReach OMD, Lagos, Nigeria

Nivea #Nosos – Brand: NIVEA NIGERIA |Entrant Company: Isobar Nigeria, Lagos Nigeria

Samsung Galaxy Note 10 Campaign - Brand:  Samsung |Entrant Company: mediaReach OMD, Accra, Ghana

Go Slo Premium Ice-cream Campaign - Brand: FanMilk | Entrant Company: BrandEye Media, Lagos, Nigeria

 

Integrated Campaigns

President Macky Sall Election Brand: President Macky Sall|Entrant Company: StateCraft Inc., Lagos Nigeria

Tomorrow is here - Brand: Access Bank |Entrant Company: Imaginarium Limited, Lagos, Nigeria

CHUJA | A politically correct product launch - Brand: KOKO Fuels|Entrant Company: KOKO Media, Nairobi, Kenya

Nivea #Nosos – Brand: NIVEA NIGERIA |Entrant Company: Isobar Nigeria, Lagos Nigeria

Yellow Star - Brand: MTN Nigeria |Entrant Company: TBWA/Concept, Lagos Nigeria

Kings Stitch - Brand:  Budweiser| Entrant Company: Isobar Nigeria, Lagos, Nigeria

Jumia Black Friday - Jumia Nigeria |Entrant Company: universal McCann, Lagos, Nigeria

Budweiser 2019 Football Campaign - Brand: ABInBev - International Breweries |Entrant Company: Vizeum, Lagos, Nigeria

It takes all kinds of Captains - Brand: Diageo|Entrant Company: 3Verse, Cape Town, South Africa

 

#ItCouldBeYou - Brand: Time to Change Global |Entrant Company: Now Available Africa, Accra, Ghana

Fruitree Namibia Share Our Adspace - Brand: Pioneer Foods / Fruitree Namibia|Entrant Company: 3Verse, Cape Town, South Africa

Rebranding Trindade Water - Brand: TECNICIL INDÚSTRIA | Entrant Company: Maianga Cape Verde, Praia, Cape Verde

Taking the Center Stage - Brand: Huawei Nigeria |Entrant Company: digitXplus, Lagos Nigeria

Annual Report Sonatel Orange 2018 - Brand: Sonatel Orange Group | Entrant Company: Caractère, Dakar, Senegal

 

PR & Reputation Management   

#MySAexperience - Brand:  South Africa Tourism |Entrant Company: Universal McCann, Lagos, Nigeria

What did you just eat? - Brand: Power Oil |Entrant Company: mediaReach OMD, Lagos Nigeria

 

HERITAGE

Audio

What's your number 3/3 Then & How - Brand: PayAttitude |Entrant Company: Noah's Ark Communications

What's your number 2/3 Testimony - Brand: PayAttitude |Entrant Company: Noah's Ark Communications

Cooking the Last Supper - Brand: Koko Fuels | Entrant Company: Koko Media, Nairobi, Kenya.

What's your number 1/3 Crash - Brand: PayAttitude |Entrant Company: Noah's Ark Communications

 

Branded Content

The Platinum Résumé - ONEWILDCARD |Entrant Company: ONEWILDCARD

Sanlam Cost of Cancer - Brand: Sanlam | Entrant Company: King James Group South Africa, Cape Town, South Africa

Find Your Beautiful - Brand: Godrej Nigeria |Entrant Company: digitXplus, Lagos, Nigeria

Corona X Parley Street Surfers - Brand: AB INBev |Entrant Company: King James Group JHB, Johannesburg, South Africa

Design

World Terrorism Day 2/2 Baby - Brand: TBWA/Concept | Entrant Company: TBWA/Concept, Lagos, Nigeria    

World Terrorism Day 1/2 Generator- Brand: TBWA/Concept | Entrant Company: TBWA/Concept, Lagos, Nigeria

A Kenyan Love Story in 360 - Brand: KOKO Fuels |Entrant Company: KOKO Media, Nairobi, Kenya.

Oraimo Noise Cancelling - Brand: Oraimo Nigeria |Entrant Company: TBWA/Concept, Lagos, Nigeria.

Annual Report Sonatel Orange 2018 - Brand: Sonatel Orange Group | Entrant Company: Caractère, Dakar, Senegal

MTN Easter Ad - Brand: MTN| Entrant Company: TBWA/Concept, Lagos, Nigeria

Chronicles of Aunty Sabi - Brand: Henkel| Entrant Company: digitxplus.com, Lagos, Nigeria

Black Blood - Brand:  Adeptus Advertising   |Entrant Company: Adeptus Advertising, Lagos, Nigeria.

 

Outdoor

No briefs Just beefs 1/3 Ram - Brand: Noah's Ark Communications, Entrant Company: Noah's Ark Communications, Lagos, Nigeria

No briefs Just beefs 2/3 Cow - Brand: Noah's Ark Communications, Entrant Company: Noah's Ark Communications, Lagos, Nigeria

No briefs Just beefs 3/3 Goat - Brand: Noah's Ark Communications, Entrant Company: Noah's Ark Communications, Lagos, Nigeria

Surprise 3/3 - Brand: Hypo, Entrant Company: Noah's Ark Communications, Lagos, Nigeria

The Restaurant  - Brand: Cape Verde Government | Entrant Company: Maianga Cape Verde, Praia, Cape Verde

Let history repeat itself 1/3 Fela - Brand: Noah's Ark Communications, Entrant Company: Noah's Ark Communications, Lagos, Nigeria

Let history repeat itself 2/3 Ladikwali - Brand: Noah's Ark Communications, Entrant Company: Noah's Ark Communications, Lagos, Nigeria

Let history repeat itself 3/3Yekeeni - Brand: Noah's Ark Communications, Entrant Company: Noah's Ark Communications, Lagos, Nigeria

Surprise 2/3 - Brand: Hypo, Entrant Company: Noah's Ark Communications, Lagos, Nigeria

Surprise 1/3 - Brand: Hypo, Entrant Company: Noah's Ark Communications, Lagos, Nigeria

Say No to self-violence 3/3 Bring an end to self-violence Brand: Noah's Ark Communications, Entrant Company: Noah's Ark Communications, Lagos, Nigeria

Say No to self-violence 2/3 End violence against self - Brand: Noah's Ark Communications, Entrant Company: Noah's Ark Communications, Lagos, Nigeria

Say No to self-violence 1/3 There is no excuse for self-abuse Brand: Noah's Ark Communications, Entrant Company: Noah's Ark Communications, Lagos, Nigeria

         

Print

Let history repeat itself 1/3 Fela     - Brand: Noah's Ark Communications, Entrant Company: Noah's Ark Communications, Lagos, Nigeria

Let history repeat itself 2/3 Ladikwali - Brand: Noah's Ark Communications, Entrant Company: Noah's Ark Communications, Lagos, Nigeria

Let history repeat itself 3/3 Yekeeni - Brand: Noah's Ark Communications, Entrant Company: Noah's Ark Communications, Lagos, Nigeria

Don’t sell your vote 2019 election - Brand: SO&U    |Entrant Company: SO&U, Lagos, Nigeria

Surprise 1/3 - Brand: Hypo, Entrant Company: Noah's Ark Communications, Lagos, Nigeria

Surprise 2/3 - Brand: Hypo, Entrant Company: Noah's Ark Communications, Lagos, Nigeria

Surprise 3/3 - Brand: Hypo, Entrant Company: Noah's Ark Communications, Lagos, Nigeria

Say No to Xenophobia - Brand: SO&U | Entrant Company: SO&U, Lagos, Nigeria

World Cancer Day - Egg       - Brand: SO&U | Entrant Company: SO&U, Lagos, Nigeria

No Briefs Just Beefs 1/3 Ram - Brand: Noah's Ark Communications, Entrant Company: Noah's Ark Communications, Lagos, Nigeria

No Briefs Just Beefs 2/3 Cow - Brand: Noah's Ark Communications, Entrant Company: Noah's Ark Communications, Lagos, Nigeria

No Briefs Just Beefs 3/3 Goat - Brand: Noah's Ark Communications, Entrant Company: Noah's Ark Communications, Lagos, Nigeria

Mitsubishi L200  - Brand: Mitsubishi Nigeria    | Entrant Company: SO&U, Lagos, Nigeria

World Terrorism Day 1/2 Dish - Brand: TBWA/Concept | Entrant Company: TBWA/Concept, Lagos, Nigeria    

World Terrorism Day 2/2 Door - Brand: TBWA/Concept | Entrant Company: TBWA/Concept, Lagos, Nigeria    

Turn It Up 1/3 Astronaut - Brand: MTN | Entrant Company: SPV

Turn It Up 3/3 Musician         - Brand: MTN | Entrant Company: SPV

Rexona Workers day - Brand: Rexona| Entrant Company: SO&U, Lagos, Nigeria

LAIF Awards 2/2 Chicken Brand: LAIF Awards | Entrant Company: SO&U, Lagos, Nigeria

Happiness is 1/4 Shoe - Brand: Maltina| Entrant Company: Noah's Ark Communications, Lagos, Nigeria

Happiness is 2/ 4 Wig - Brand: Maltina| Entrant Company: Noah's Ark Communications, Lagos, Nigeria

Happiness is 4/4 First Beard - Brand: Maltina| Entrant Company: Noah's Ark Communications, Lagos, Nigeria

Conoil Independence Day - Brand: Conoil | Entrant Company: SO&U, Lagos, Nigeria

Conoil Easter - Brand: Conoil | Entrant Company: SO&U, Lagos, Nigeria

Thorns Easter - Brand: Adeptus Limited| Entrant Company: Adeptus Limited, Lagos, Nigeria

SO&U International Women Day - Brand: SO&U | Entrant Company: SO&U, Lagos, Nigeria

LAIF Awards 1/2 Pot - LAIF Awards | Entrant Company: SO&U, Lagos, Nigeria

Independence Day Conoil - Brand: Conoil | Entrant Company: SO&U, Lagos, Nigeria

Happiness is 3/4 Shoulder - Brand: Maltina| Entrant Company: Noah's Ark Communications, Lagos, Nigeria

Armed Forces Day - Brand: SO&U | Entrant Company: SO&U, Lagos, Nigeria

 

Film

What's your number 2/3The honeymoon - Brand: PayAttitude  |Entrant Company: Noah's Ark Communications, Lagos, Nigeria.

Smart Talk 1/4Mechanic - Brand:  Airtel Nigeria   |Entrant Company: Noah's Ark Communications,Lagos, Nigeria.

Smart Talk 2/4Twale - Brand:  Airtel Nigeria   |Entrant Company: Noah's Ark Communications,

Smart Talk 3/4Boo - Brand:  Airtel Nigeria   |Entrant Company: Noah's Ark Communications,Lagos, Nigeria.

Smart Talk 4/4Suspect - Brand:  Airtel Nigeria   |Entrant Company: Noah's Ark Communications, Lagos, Nigeria.

Not for Sale - Brand: M&C Saatchi Africa| Entrant Company: SO&U, Lagos, Nigeria

Access More - Access Bank | Entrant Company: Anakle, Lagos, Nigeria

Happiness is… 1/4Home at last - Brand: Maltina| Entrant Company: Noah's Ark Communications, Lagos, Nigeria

Happiness is… 2/4Beard gang - Brand: Maltina| Entrant Company: Noah's Ark Communications, Lagos, Nigeria

Happiness is… 4/4 Reward - Brand: Maltina | Entrant Company: Noah's Ark Communications, Lagos, Nigeria

Data Extension… 1/3Conditioning - Brand:  Airtel Nigeria   |Entrant Company: Noah's Ark Communications, Lagos Nigeria.

Data Extension… 2/3Chores - Brand:  Airtel Nigeria   |Entrant Company: Noah's Ark Communications, Lagos Nigeria.

Yo Mama - Brand: SO&U | Entrant Company: SO&U, Lagos, Nigeria

What's your number 1/3The List - Brand: PayAttitude |Entrant Company: Noah's Ark Communications, Lagos, Nigeria.

Traditional Wedding - Brand: Stanbic IBTC | Entrant Company: TBWA/Concept, Lagos, Nigeria

Feeding the Freedom - Brand: KOKO Fuels   |Entrant Company: KOKO Media, Nairobi, Kenya

Black Blood - Brand:  Adeptus Advertising |Entrant Company: Adeptus Advertising, Lagos, Nigeria

MTN AkubuUdo a dance of posterity - Brand: MTN | Entrant Company: SPV

A whole new world - Sanlam | Entrant Company: King James South Africa, Cape Town, South Africa

Voices of Freedom - Brand: ONEWILDCARD| Entrant Company: ONEWILDCARD, Lagos, Nigeria

Access Bank Children's Day - Brand: Access Bank| Entrant Company: SO&U, Lagos, Nigeria