Celebrating Creative Excellence Across Africa’s Finest Campaigns

As we wrap up entries for the 2026 season, the Pitcher Awards is proud to introduce the Campaign of the Year Award, a new recognition presented by the Craft and Heritage juries. This special award celebrates campaigns built on a single creative idea expressed through multiple executions within the same format, such as a series of print ads, films, or design pieces.

While Campaign Awards will continue to follow the equality rule — meaning all executions must be of equal strength to qualify — the Campaign of the Year will be determined differently. To ensure that no campaign is overlooked, the Campaign of the Year will be selected using the average points of all executions in the campaign. This approach preserves the integrity of the Campaign Award while ensuring that overall excellence is still recognized.

This update also reinforces the Pitcher Awards’ commitment to merit‑based judging, where work is awarded solely on its quality rather than quotas. Merit‑based judging ensures fairness, protects the value of the awards, and prevents great ideas from being discarded simply because a category has reached an artificial limit.

Alongside the new Campaign of the Year Award, the Pitcher Awards will continue to present its established points‑based special awards, including Agency of the Year, Media Agency of the Year, Digital Agency of the Year, Agency Network of the Year, Media Agency Network of the Year, National Recognition, and the Brand and Marketing Company of the Year categories. These honors reflect cumulative performance across the categories and remain an important part of celebrating excellence across Africa’s creative and marketing industries. 

If you’re facing a deadline challenge or need additional support with your entries, please email support@pitcherawards.com and our team will be happy to assist.