Winners of the Pitcher Awards 2025 Announced
- May 17, 2025
- 2 min read
5 Grand Prix, 24 Gold Pitchers Awarded.
In Special Awards, PHD Nigeria wins Media Agency of the Year, Dentsu Creative Kenya secures Advertising Agency of the Year, while OMD Africa and Dentsu Africa are crowned Media Network of the Year and Advertising Agency Network of the Year, respectively.
Pitcher Festival, the premier Pan-African celebration of creativity and excellence in advertising across Africa, proudly unveils the winners of the Pitcher Awards 2025. This year’s submissions showcased extraordinary innovation and artistry, reaffirming Africa’s position as a global hub for creative excellence.
Grand Prix Winners
The awards featured five Grand Prix distinctions across multiple categories:
Channel Category: Martell Tower by PHD Nigeria for Martell
Craft Category: Typespace by The Bar Africa, Kenya for Workable!
Entertainment Category: Stitched With Cheer by Dentsu Creative Kenya for Tusker Lager
Effectiveness Category: The Hewa Safi Project by Dentsu Creative Kenya for NCBA
Good Category: Tap to Eat by Dentsu Creative Kenya for Food for Education
Gold Award Winners
Gold Awards were presented to outstanding agencies across Africa, celebrating their remarkable contributions. The winning agencies include:
PHD Nigeria
BrandEye Media Nigeria
dentsu Red Star South Africa
Carat Nigeria
digitXplus Nigeria
dentsu-agyle Nigeria
MediaReach OMD Nigeria
Dentsu Creative Kenya
McCann Dakar Senegal
The Bar Africa, Kenya
X3M Ideas Zambia
Special Awards
Recognizing outstanding industry achievements, this year’s special awards were presented to:
Media Agency of the Year: PHD Nigeria
Advertising Agency of the Year: Dentsu Creative Kenya
Media Network of the Year: OMD Africa
Advertising Agency Network of the Year: Dentsu Africa
Independent Network of the Year: X3M Ideas
Regional Holding Company of the Year: OMG Africa
Introducing New Brand and Marketing Awards
For the first time, Pitcher Festival 2025 introduced four new awards to honor exceptional brands and marketing companies:
Brand of the Year (National Category): Tusker Lager Kenya
Brand of the Year (Multinational Category): Martell
Marketing Company of the Year (National Category): NCBA
Marketing Company of the Year (Multinational Category): Pernod Ricard
Honoring Creativity and Innovation
The Pitcher Awards 2025 has once again set the benchmark for excellence, showcasing groundbreaking ideas and inspirational storytelling. To explore more remarkable winning entries, including shortlist, bronze, and silver awards, visit pitcherfestival.com.
Winning campaigns will also be featured at Pitcher Showcase, a pop-up exhibition in Cannes, France on June 18-19, 2025.
Congratulations to all the winners! Keep innovating, keep inspiring. The future of African creativity is bright!