PR

AI tools were used to support brainstorming, ideation, and design throughout this project.

ChatGPT — idea generation and concept development, generation of the visual overview of our work.
Nano Banana — AI-generated imagery and visual assets

All concepts, strategic decisions and final creative direction were developed and refined by the team.

This campaign uses a mix of traditional, experiential and Digital PR strategies and tactics to prove that everyone has a place in African gaming, turning an anniversary celebration as an opportunity to challenge stereotypes and position esports as a platform inclusive for women of all ages.